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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック

4.6
613件の評価
164件のレビュー

コースについて

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

人気のレビュー

VS

Jun 11, 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

LL

Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

フィルター:

Foundations of marketing analytics: 101 - 125 / 159 レビュー

by siddhartha m

May 13, 2017

nice course

by Sebastien P

Oct 30, 2015

Excellent !

by Francisco V

Apr 24, 2016

Great one!

by Subhankar B

Oct 17, 2018

Excellent

by Xuan

Feb 22, 2020

GREAT

by Manikandan S

Apr 09, 2018

great

by akula r

Aug 01, 2020

good

by SHARIQUE A K

Jun 05, 2020

nice

by VINAY K R

Sep 17, 2018

GOOD

by K V S R

May 26, 2020

yes

by mansi g

Jan 28, 2020

nyc

by Navakotti C

Apr 05, 2018

Go

by Jagadeesh V

Oct 09, 2018

V

by ANKIT V

Sep 26, 2018

v

by T K

Apr 09, 2018

g

by Chandramohan S

Mar 30, 2018

V

by Ryan R

Nov 19, 2015

I highly recommend this course because of its applicable use of R programming. I had no knowledge of R, but was able to pick it up quickly because the professor made it applicable to real life scenarios. My only negative was that it was too short of a course; I hope the team at ESSEC considers making a intermediate course to continue on with this training.

by Rachel O

Nov 12, 2015

I have great learning on this even though I has some experiences on building marketing prediction model. It has refreshed my memory and also I have learned new thing in this course too. Thanks Prof for conducting this course.

by Shikha S

Nov 17, 2015

This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.

I would like to thank the professor for teaching us so well.

by Aritro S R

Aug 09, 2017

Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding

by Subham S D

Jun 09, 2019

This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.

by parth g

Feb 27, 2016

This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it

by Krishna C

Feb 02, 2016

Course is great with actual coding examples so that students can understand how the actual process happens.

by Manish T

Nov 15, 2015

The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.

by Wendy B

Apr 12, 2016

Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.