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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック

4.6
666件の評価
176件のレビュー

コースについて

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

人気のレビュー

VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

LL
2019年4月20日

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

フィルター:

Foundations of marketing analytics: 101 - 125 / 171 レビュー

by Veceslav K

2016年1月27日

Super but not free! :(

by Yu I

2016年7月13日

Tha course was great!

by Karthik G

2018年3月20日

Understood how to an

by Vinodh K

2018年3月31日

Marketing Analytics

by Durga B P

2016年8月3日

Really good course

by Sivadas K

2018年3月23日

Very useful for t

by Pedro M P

2015年12月19日

Amazing Teacher

by Naveenan P

2018年8月20日

Very essential

by Andre A C

2018年11月12日

Arnaud rocks.

by Christian O

2016年3月18日

Great course!

by siddhartha m

2017年5月13日

nice course

by Sebastien P

2015年10月30日

Excellent !

by Francisco V

2016年4月24日

Great one!

by Subhankar B

2018年10月17日

Excellent

by Xuan

2020年2月22日

GREAT

by Manikandan S

2018年4月9日

great

by akula r

2020年8月1日

good

by SHARIQUE A K

2020年6月5日

nice

by VINAY K R

2018年9月17日

GOOD

by K V S R

2020年5月26日

yes

by mansi g

2020年1月28日

nyc

by Navakotti C

2018年4月4日

Go

by Jagadeesh V

2018年10月8日

V

by ANKIT V

2018年9月26日

v

by T K

2018年4月9日

g