Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.
by ANKIT V•
by T K•
by Chandramohan S•
by Vladimir K•
Course contains overview of varios techniques to compare different periods, I really like it. However, quality of the R code is low, for example, during the lectures you'll need to use sqldf package, which is never used in practice today. And quality of quizes is very low -- you just need to modify several lines of the code and rerun the code to answer the questions. It will be much more interesting if quiz depends on different case.
by Ryan R•
I highly recommend this course because of its applicable use of R programming. I had no knowledge of R, but was able to pick it up quickly because the professor made it applicable to real life scenarios. My only negative was that it was too short of a course; I hope the team at ESSEC considers making a intermediate course to continue on with this training.
by Rachel O•
I have great learning on this even though I has some experiences on building marketing prediction model. It has refreshed my memory and also I have learned new thing in this course too. Thanks Prof for conducting this course.
by Shikha S•
This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.
I would like to thank the professor for teaching us so well.
by Aritro S R•
Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding
by Subham S D•
This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.
by PARTH G•
This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it
by Krishna C•
Course is great with actual coding examples so that students can understand how the actual process happens.
by Manish T•
The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.
by Wendy B•
Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.
by Nils R•
Very good for an overview. Would have been excellent with a more in-depth and demanding sequel.
by tom p•
Great introduction to the topic. Built on the last course and deepened my R knowledge a lot.
by aman g•
Received theoretical as well as practical knowledge from the course
by Rakesh K•
Just one more short videos on other methods of Marketing Analytics
by Gretchen Z•
Need some extra work in order to get this certification.
by Shivanand R K•
Great and Excellent thoughts and course material.
Great course, less useful than the first one
by Swarna S T•
Everything is shown in practical examples
by Harmandeep S B•
Good course and very simply taught.
by Jumana S•
a great way to compute rather th
by Priyanka G•
Contents of the course is ni
by Suriyamoorthy K•
Under the Marketing Techniqu