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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック

4.6
659件の評価
173件のレビュー

コースについて

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

人気のレビュー

VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

LL
2019年4月20日

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

フィルター:

Foundations of marketing analytics: 126 - 150 / 168 レビュー

by Shikha S

2015年11月17日

This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.

I would like to thank the professor for teaching us so well.

by Aritro S R

2017年8月9日

Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding

by Subham S D

2019年6月9日

This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.

by PARTH G

2016年2月27日

This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it

by Krishna C

2016年2月2日

Course is great with actual coding examples so that students can understand how the actual process happens.

by Manish T

2015年11月14日

The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.

by Wendy B

2016年4月11日

Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.

by Nils R

2016年1月28日

Very good for an overview. Would have been excellent with a more in-depth and demanding sequel.

by tom p

2015年12月3日

Great introduction to the topic. Built on the last course and deepened my R knowledge a lot.

by aman g

2015年11月8日

Received theoretical as well as practical knowledge from the course

by Rakesh K

2015年11月22日

Just one more short videos on other methods of Marketing Analytics

by Gretchen Z

2016年9月20日

Need some extra work in order to get this certification.

by Shivanand R K

2016年6月21日

Great and Excellent thoughts and course material.

by PRISO

2018年1月19日

Great course, less useful than the first one

by Swarna S T

2020年8月27日

Everything is shown in practical examples

by Harmandeep S B

2020年4月20日

Good course and very simply taught.

by Jumana S

2017年4月25日

a great way to compute rather th

by Priyanka G

2018年5月29日

Contents of the course is ni

by Suriyamoorthy K

2018年3月21日

Under the Marketing Techniqu

by CBO

2017年5月16日

Good introductory course...

by Harits M

2019年11月30日

I like the use case a lot!

by Sanjay B

2018年4月3日

Good knowledge course.

by Amit R

2018年7月12日

course is very good

by Pablo C

2016年2月28日

Outstanding course!

by Mengyu L

2017年4月21日

Easy to understand