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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック

4.6
660件の評価
173件のレビュー

コースについて

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

人気のレビュー

VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

LL
2019年4月20日

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

フィルター:

Foundations of marketing analytics: 151 - 168 / 168 レビュー

by Nanthakumar M

2020年4月11日

Good to Learn.

by Nishu V

2018年3月22日

Good course ,

by Angel R O

2016年4月21日

Very well

by josephmary

2020年6月18日

yes

by William F

2016年4月13日

Ok

by Sivaji M

2018年4月11日

N

by Anant S

2017年6月19日

It will be better if CLV concept is fully and more clearly elobarated. Otherwise for concepts only its a nice course.

by surajeet g

2015年11月2日

assignments could have been a little tougher with more emphasis on coding.

by Sasa L

2017年6月2日

Concepts are very good, but the questions are too simple.

by Eugene T

2015年12月8日

Good insight into marketing analysis and the use of R

by Joanna W

2020年9月22日

The module for quizzes attached cannot be opened.

by Devesh K S

2018年9月1日

Good Data Analysis

by Somu G

2018年4月9日

n

by Kumaravel R

2018年4月9日

g

by NITHIN K

2018年3月30日

Difficult to understand for a person without software/coding backgroun

by Arash S T

2017年9月13日

Too simplistic and elementary.

by MAREESWARAN

2018年9月12日

TO imp

by Tariq H

2017年9月5日

Theoretical...