With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
エセック・ビジネススクール（ESSEC Business School）
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
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THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY からの人気レビュー
Exceptional Course; should be followed by any professional at hotel/ hospitality sector who aim to deliver at hotel revenue management field. Highly recommended!
Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me. Have a wonderful day ahead!
Hotel Management: Distribution, Revenue and Demand Management専門講座について
Market hospitality services, manage demand, and optimize revenue.