With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
このコースはHotel Management: Distribution, Revenue and Demand Management専門講座に属します。
22,123人がすでに登録済みです
提供：
Hotel Management: Distribution, Revenue and Demand Management専門講座エセック・ビジネススクール（ESSEC Business School）このコースについて
15,250 最近の表示
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
約11時間で修了
英語
字幕：フランス語, ポルトガル語（ヨーロッパ）, ロシア語, 英語, スペイン語
習得するスキル
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
約11時間で修了
英語
字幕：フランス語, ポルトガル語（ヨーロッパ）, ロシア語, 英語, スペイン語
提供：
エセック・ビジネススクール（ESSEC Business School）
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
シラバス - 本コースの学習内容
3時間で修了
Getting Started with Revenue Management
Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age.
3時間で修了
11件のビデオ （合計52分）, 4 学習用教材, 3 個のテスト
2時間で修了
Introduction to Segmentation
In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways.
2時間で修了
9件のビデオ （合計57分）, 2 学習用教材, 2 個のテスト
3時間で修了
Introduction to Forecasting & Budgeting
In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together.
3時間で修了
11件のビデオ （合計55分）, 3 学習用教材, 3 個のテスト
3時間で修了
Introduction to Pricing
This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing.
3時間で修了
7件のビデオ （合計54分）, 3 学習用教材, 3 個のテスト
レビュー
- 5 stars70.08%
- 4 stars21.47%
- 3 stars5.66%
- 2 stars1.38%
- 1 star1.38%
THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY からの人気レビュー
YYにより2021年3月3日
Exceptional Course; should be followed by any professional at hotel/ hospitality sector who aim to deliver at hotel revenue management field. Highly recommended!
RCにより2020年6月7日
Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa
JNにより2021年4月26日
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
TPにより2019年7月7日
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me. Have a wonderful day ahead!
Hotel Management: Distribution, Revenue and Demand Management専門講座について
Market hospitality services, manage demand, and optimize revenue.
よくある質問
いつ講座や課題にアクセスできるようになりますか？
この専門講座をサブスクライブすると何を行うことができるようになりますか？
学資援助はありますか？
さらに質問がある場合は、受講者ヘルプセンターにアクセスしてください。
