Universidad de Palermo

Fundamentos del Marketing

This course is part of multiple programs.

Taught in Spanish

Estela Trepat

Instructor: Estela Trepat

5,122 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(210 reviews)

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace
Prepare for a degree

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Details to know

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Assessments

8 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(210 reviews)

Beginner level

Recommended experience

8 hours (approximately)
Flexible schedule
Learn at your own pace
Prepare for a degree

See how employees at top companies are mastering in-demand skills

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There are 3 modules in this course

Esta semana te dedicaras a familiarizarte con los conceptos fundamentales del marketing, entender la relación entre el marketing y el negocio y la diferencia entre marketing estratégico y marketing operativo. Asimismo, aprenderás sobre la importancia de la segmentación de mercados, selección del target y su relación con la propuesta de valor de la empresa.

What's included

3 videos5 readings3 quizzes1 discussion prompt

Esta semana explicaremos la importancia de desarrollar una propuesta de valor alineada con el posicionamiento que defina la compañía. También analizaremos tres modelos de comportamiento del consumidor y explicaremos el proceso de decisión de compra. ¿Por qué actúan en forma diferente los consumidores ante el mismo estímulo? ¿En qué basan sus decisiones de compra?

What's included

1 video2 readings2 quizzes1 discussion prompt

Esta semana aprenderás sobre el rol de la marca como activo estratégico y su relación con los consumidores. ¿Por qué decimos que las marcas sólidas agregan valor?

What's included

1 video1 reading3 quizzes1 discussion prompt

Instructor

Instructor ratings
4.6 (21 ratings)
Estela Trepat
Universidad de Palermo
1 Course5,122 learners

Offered by

Recommended if you're interested in Business Strategy

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4.8

210 reviews

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