Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
by Maxwell W•
Great course, acting as an intro or building on already acquired knowledge. The course gives you a huge amount of information and skills to use gamification in a significant manner. A insightful course, relayed with great passion. Whilst the examples were outdated (from 2012 at most recent), they made valid points and were relevant. I would have appreciated more examples of intrinsic motivators, to try and use gamification for good. Thanks Kevin Werbach!
by Manuel M•
The course is really well done and gives an excellent overview over gamification.
If you are already familiar with Game Design, be aware that around 50% of the course talks about Game Design basics. (Which is fundamentally important to understand Gamification).
My only critique is, that sometimes the assignment-rating-cards did not leave much room to distinguish a really good submission from one that only "checked all boxes".
by Wei C•
First the course has a lot of good information and helps me a lot, while the content was devleoped 10 years ago. I wish there was some newer information added to the course. Gamification has changed a lot and there are a lot of more good newer examples to add to the course. Also, I do not like there are so many multiple-responses questions in the final quiz and cannot get point if I didn't select all.
by Kenny S•
I liked the content and the way is was presented with simple drawings. I like the real live examples. I think about the game of zombies and flowers to analyze onboarding.
I felt that behaviorism and dopamine was not put in context with the rest of psychology and neurotransmitters. It made me feel disappointed.
The interviews were great ! Love them, great question, great answers. BRAVO !
by Sonya B•
Kevin's course delivery & explanation brings the kind of clarity in concepts & application, a learner truly desires. Very well explained. Thanks, Kevin.
1. there was an advanced course to deep dive into areas of choice
2. there were ways to directly interact & work on a real life project with Kevin & other selected classmates/others learners/practitioners from offline world
by Ildikó W•
I really liked the course, the professor, the book and the issues it's discussing. It's a super interesting topic!
The course itself could use some updating (it's already a couple of years old) and some of the links in the final exams don't seem to work anymore (they direct you to the same concepts, but the video's referred are not there anymore).
by Francis P•
This course was helpful in introducing gamification to me in a manner beyond the surface level of it, and it provides a well-rounded view of it's potential short-comings. There is also a lot of useful extra resources mentioned in the lectures and other experts' work you can take a deeper dive in explore more gamification related concepts.
by emre s•
Should be a 4-weeks course. Universities offer 4 weeks courses for teaching R Programming, a six 6 weeks course for gamification? The final exam should be easier and less time consuming. "Check all that apply" obsession unnecessarily makes passing harder. Time is scarce, we want to learn in little time breaks we create for yourself.
by Micael J•
It is a good but also basic course. Well structured, good ideas, good exercises. But there is not much things to say about this subject in general. Unless you get specific on building gamification for sales force, or for students, etc... Conclusion: It's a great course, but could be more objective and maybe more focused on an area.
by Ana V•
I would have preferred to apply in the last assignment (#3) the concepts on a personal project/experience I want to improve through gamification, not on a generic case study.
It would be useful to update some data to 2020. The course was developed in 2011 and since then gamification evolved, as well as the data presented.
by Liudmila N•
Great course, but I didn't like assignments - what is the reason to make it over complicated - for instance, when you are given multiple choice questions with the only one correct answers. Almost all questions had long descriptions, which together with multiple unswers was a nightmare for not native English speaker.
by Nicholas S•
This course is a fantastic introduction to gamification concepts and how they may apply to business or even learning. My only criticism is that the critiques of gamification came at the end of the course, which did not lend a nuanced view of gamification as you are learning about it. Otherwise, great course!
by Stephan C•
Very interesting course. Very in depth teachings, like the behaviorism, psychology etc.
Didn't much like the peer reviews. Not everybody is giving the needed feedback and it was not easy to follow the schedule. If it's a course I do on the side, I find it more appealing if I can do it on my own tempo.
by Zoltán S•
I really appreciated the assignment tasks and the interviews, the material itself was ok as well, although was not intensive enough for me. I really missed nice, structured and illustrated transcripts of lessons, such kind of written material could be useful for a reader-type learner as me.
by Naoise G•
Thorough and well structured. It's a bit dated and could benefit by updating some of the examples, but it has many interesting examples from where to see practical applications of what is taught. The interviews are also valuable although they could be recommended as side material.
by Tiberiu G•
This was a great course!
The only draw back that I have is that at the end of each video I would have liked a short (less than 1 minute) summary of the ideas discussed in that video. Just a few bullets with the main ideas presented in order to memorize them better.
The course uses traditional methods of reports and lecture, making the course not as innovative as it should. Gamification should be more involved in its approach and showing more in-depth tools for the users to apply the gamification tools that is so widely used.
by Hernan M•
I really enjoyed the course, and learned a lot from it.
Lessons are clearly explained and I believe the course covers a lot of the key concepts to enter the world of gamification.
I would have appreciate more contact with the professor through the discussion boards.
by Ivan K•
The material in quite important for me at the moment, and I feel like the course itself is pretty good. The main place to improve for my point of view will be add some information regarding how to apply frameworks course provide in a best way to practical cases.
by Eugene " C•
It's a very good course. Truly recommend to everyone related to marketing and business development.
4 stars for one reasons - some cases (most actually) are already out-dated. I think that renewing this program, making it more 2017 - would help it greatly.
by James G•
I enjoyed this course, the instructor, and believe the course content met all of the objectives presented at the beginning. I do think this would be a more impactful course if it was recreated now, as a lot has changed in gamification in the last 7 years.
by Alejandra C V•
Creo que es un curso que te da un panorama y sustento de la ludificación, se utilizan buenos ejemplos y las tareas son pertinentes. Sin embargo, por motivos de que mi inglés no es bueno y que algunos de los videos no están subtitulados en español.
by Nathan M•
Fun and interesting course. Not a fan of tieing completion of the course with reviewing a set amount of other students submissions. Had to wait a while after completing all assignments just because no submissions were available to review
by Dimitris P•
A good and thorough analysis of the aspects of gamification
(+) Professor talked a lot about psychology, motivation
(-) I missed an example of how to make a gamified system from scratch instead than looking at examples from webpages.
by Bruno T B•
Seeing we had a gamification course, we could have a better "gamified" course itself! I was really hoping (and even making a list) with all the stuff the professor had in it's video.
The course is very good, tho.