As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
International Marketing & Cross Industry Growth の専門講座延世大学校（Yonsei University）このコースについて
16,324 最近の表示
受講生の就業成果
33%
コース終了後に新しいキャリアをスタートした
33%
コースが具体的なキャリアアップにつながった
25%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕：英語, スペイン語, 韓国語, 中国語（簡体）
習得するスキル
Variable PricingMarketingHospital ManagementHotel Management
受講生の就業成果
33%
コース終了後に新しいキャリアをスタートした
33%
コースが具体的なキャリアアップにつながった
25%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕：英語, スペイン語, 韓国語, 中国語（簡体）
提供：
延世大学校（Yonsei University）
Yonsei University was established in 1885 and is the oldest private university in Korea.
シラバス - 本コースの学習内容
1時間で修了
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
1時間で修了
7件のビデオ （合計44分）
7件のビデオ
1.2. Introduction to service businesse2 分
1.3. Unique characteristics of service businesses: 01. Customer participation5 分
1.4. Unique characteristics of service businesses: 02. Simultaneity13 分
1.5. Unique characteristics of service businesses: 03. Perishability5 分
1.6. Unique characteristics of service businesses: 04. Intangibility8 分
1.7. Unique characteristics of service businesses: 05. Heterogeneity5 分
2の練習問題
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10 分
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24 分
1時間で修了
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
1時間で修了
5件のビデオ （合計25分）, 1 reading, 2 quizzes
5件のビデオ
2.2. Common characteristics among the hospitality businesses8 分
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3 分
2.4. Challenges in moving from fixed pricing to variable pricing3 分
2.5. Variable pricing strategies: Premium pricing & target discounting8 分
1件の学習用教材
Revenue Management10 分
2の練習問題
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10 分
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24 分
1時間で修了
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
1時間で修了
9件のビデオ （合計38分）
9件のビデオ
3.2. Evolvement of healthcare management focus1 分
3.3. Examples of successful patient experience management: Shouldice Hospital4 分
3.4. Key elements of design in experience management: Interaction3 分
3.5. Examples of successful patient experience management: Kameda Medical Center2 分
3.6. Key elements of design in experience management: Facility2 分
3.7. Healthcare innovation3 分
3.8. Review: Healthcare service industry & its unique marketing approaches1 分
3.9. Expert Interview with Severance Hospital14 分
2の練習問題
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10 分
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26 分
レビュー
INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING からの人気レビュー
SMにより2020年4月21日
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
ABにより2018年8月2日
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
GSにより2017年1月1日
A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.
CHにより2020年6月1日
Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!
International Marketing & Cross Industry Growth 専門講座について
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
よくある質問
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- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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