As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
このコースはInternational Marketing & Cross Industry Growth の専門講座に属します。
International Hospitality & Healthcare Services Marketing
提供：
このコースについて
5,814 最近の表示
受講生の就業成果
33%
コース終了後に新しいキャリアをスタートした
33%
コースが具体的なキャリアアップにつながった
25%
昇給や昇進につながった
習得するスキル
Variable PricingMarketingHospital ManagementHotel Management
受講生の就業成果
33%
コース終了後に新しいキャリアをスタートした
33%
コースが具体的なキャリアアップにつながった
25%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
推奨：3 weeks of study, 1-2 hours/week
英語
字幕：英語, スペイン語, 韓国語, 中国語（簡体）
シラバス - 本コースの学習内容
1時間で修了
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
1時間で修了
7件のビデオ （合計44分）
7件のビデオ
1.2. Introduction to service businesse2 分
1.3. Unique characteristics of service businesses: 01. Customer participation5 分
1.4. Unique characteristics of service businesses: 02. Simultaneity13 分
1.5. Unique characteristics of service businesses: 03. Perishability5 分
1.6. Unique characteristics of service businesses: 04. Intangibility8 分
1.7. Unique characteristics of service businesses: 05. Heterogeneity5 分
2の練習問題
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10 分
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24 分
1時間で修了
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
1時間で修了
5件のビデオ （合計25分）, 1 reading, 2 quizzes
5件のビデオ
2.2. Common characteristics among the hospitality businesses8 分
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3 分
2.4. Challenges in moving from fixed pricing to variable pricing3 分
2.5. Variable pricing strategies: Premium pricing & target discounting8 分
1件の学習用教材
Revenue Management10 分
2の練習問題
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10 分
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24 分
1時間で修了
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
1時間で修了
9件のビデオ （合計38分）
9件のビデオ
3.2. Evolvement of healthcare management focus1 分
3.3. Examples of successful patient experience management: Shouldice Hospital4 分
3.4. Key elements of design in experience management: Interaction3 分
3.5. Examples of successful patient experience management: Kameda Medical Center2 分
3.6. Key elements of design in experience management: Facility2 分
3.7. Healthcare innovation3 分
3.8. Review: Healthcare service industry & its unique marketing approaches1 分
3.9. Expert Interview with Severance Hospital14 分
2の練習問題
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10 分
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26 分
レビュー
4.6
INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING からの人気レビュー
ABによりAug 2, 2018
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
GSによりJan 1, 2017
A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.
VRによりJun 9, 2018
Very great insights and information provided with concentration to the International Hospitality & Health Care Services Marketing.
PDによりApr 22, 2018
Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.
PKによりDec 2, 2016
the instructor is very motivating in the way she presents the material. She really made me enjoy the course!
OCによりFeb 12, 2017
This cours is really unparalleled. You shoud attend it to experiment what Itell you.
TTによりMar 19, 2019
The course is very structured and easy understandable.
延世大学校（Yonsei University）について
Yonsei University was established in 1885 and is the oldest private university in Korea.
Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world.
Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.
International Marketing & Cross Industry Growth 専門講座について
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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