As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
このコースはInternational Marketing & Cross Industry Growth 専門講座に属します。
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International Marketing & Cross Industry Growth 専門講座延世大学校（Yonsei University）このコースについて
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100%オンライン
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約5時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, 韓国語, ドイツ語, ロシア語, 英語, スペイン語
習得するスキル
Variable PricingMarketingHospital ManagementHotel Management
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
約5時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, 韓国語, ドイツ語, ロシア語, 英語, スペイン語
提供：
延世大学校（Yonsei University）
Yonsei University was established in 1885 and is the oldest private university in Korea.
シラバス - 本コースの学習内容
2時間で修了
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
2時間で修了
7件のビデオ （合計44分）
2時間で修了
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
2時間で修了
5件のビデオ （合計25分）, 1 学習用教材, 2 個のテスト
2時間で修了
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
2時間で修了
9件のビデオ （合計38分）
レビュー
INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING からの人気レビュー
KPにより2021年7月25日
this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!
SMにより2020年4月21日
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
MCにより2021年5月15日
This course has offered a very deep and understandable lessons that I, a freshman of Hospitality Management course, learned and gained so many valuable teachings from it.
ABにより2018年8月2日
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
International Marketing & Cross Industry Growth 専門講座について
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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