このコースについて

16,372 最近の表示

受講生の就業成果

33%

コース終了後に新しいキャリアをスタートした

33%

コースが具体的なキャリアアップにつながった

25%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕:英語, スペイン語, 韓国語, 中国語(簡体)

習得するスキル

Variable PricingMarketingHospital ManagementHotel Management

受講生の就業成果

33%

コース終了後に新しいキャリアをスタートした

33%

コースが具体的なキャリアアップにつながった

25%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕:英語, スペイン語, 韓国語, 中国語(簡体)

提供:

延世大学校(Yonsei University) ロゴ

延世大学校(Yonsei University)

シラバス - 本コースの学習内容

1

1

1時間で修了

What is unique about managing a service business?

1時間で修了
7件のビデオ (合計44分)
7件のビデオ
1.2. Introduction to service businesse2 分
1.3. Unique characteristics of service businesses: 01. Customer participation5 分
1.4. Unique characteristics of service businesses: 02. Simultaneity13 分
1.5. Unique characteristics of service businesses: 03. Perishability5 分
1.6. Unique characteristics of service businesses: 04. Intangibility8 分
1.7. Unique characteristics of service businesses: 05. Heterogeneity5 分
2の練習問題
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10 分
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24 分
2

2

1時間で修了

How to successfully market a hospitality business?

1時間で修了
5件のビデオ (合計25分), 1 reading, 2 quizzes
5件のビデオ
2.2. Common characteristics among the hospitality businesses8 分
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3 分
2.4. Challenges in moving from fixed pricing to variable pricing3 分
2.5. Variable pricing strategies: Premium pricing & target discounting8 分
1件の学習用教材
Revenue Management10 分
2の練習問題
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10 分
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24 分
3

3

1時間で修了

How to successfully market a healthcare business?

1時間で修了
9件のビデオ (合計38分)
9件のビデオ
3.2. Evolvement of healthcare management focus1 分
3.3. Examples of successful patient experience management: Shouldice Hospital4 分
3.4. Key elements of design in experience management: Interaction3 分
3.5. Examples of successful patient experience management: Kameda Medical Center2 分
3.6. Key elements of design in experience management: Facility2 分
3.7. Healthcare innovation3 分
3.8. Review: Healthcare service industry & its unique marketing approaches1 分
3.9. Expert Interview with Severance Hospital14 分
2の練習問題
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10 分
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26 分

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International Marketing & Cross Industry Growth 専門講座について

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

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