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自分のスケジュールですぐに学習を始めてください。

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約20時間で修了

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英語

字幕:英語

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Hospitality ManagementRevenue ManagementHospitality Management StudiesHotel Management

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約20時間で修了

推奨:4 weeks, 2-4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

Setting the scene

The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today....
9件のビデオ (合計36分), 2 readings, 4 quizzes
9件のビデオ
Historical evolution3 分
The hotel business value chain4 分
Franchise and Management agreements4 分
Growth and the value of branded hotel chains4 分
Hotels as economic units6 分
Introduction to revenue management5 分
Trends and challenges2 分
Wrap-up and conclusion2 分
2件の学習用教材
Complementary readings10 分
Peer Review documents10 分
3の練習問題
Practice Lesson 16 分
Practice Lesson 26 分
Practice Lesson 38 分
2
4時間で修了

A deep dive into hotel distribution

After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system....
12件のビデオ (合計66分), 2 readings, 5 quizzes
12件のビデオ
The origins of hotel distribution4 分
The web revolution6 分
Working with the OTAs5 分
OTA Business Model7 分
The brand.com site3 分
The forgotten majority: traditional channels3 分
The distribution cost puzzle3 分
The true cost of brand.com6 分
The price parity paradox5 分
Magnificent Meta-Search7 分
Disruption in the market place?8 分
2件の学習用教材
Complementary readings10 分
Peer Review Documents10 分
4の練習問題
Practice Lesson 16 分
Practice Lesson 26 分
Practice Lesson 36 分
Practice Lesson 44 分
3
4時間で修了

Direct distribution: the key to hotel success

Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques....
16件のビデオ (合計66分), 1 reading, 5 quizzes
16件のビデオ
Deciding what you want2 分
Registering your domain name3 分
Content5 分
What is good hotel content?4 分
Creating your web pages5 分
Selecting a good hosting solution5 分
Introduction to online marketing2 分
Organic search engine marketing4 分
Paid search engine marketing3 分
Email Marketing4 分
Display Advertising4 分
Affiliate marketing2 分
Social Media Marketing1 分
Using Analytics for customer insight5 分
Wrap-up and conclusion3 分
1件の学習用教材
Complementary Readings10 分
4の練習問題
Practice Lesson 14 分
Practice Lesson 26 分
Practice Lesson 34 分
Practice lesson 48 分
4
4時間で修了

How to manage your OTA

In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential. ...
16件のビデオ (合計89分), 2 readings, 3 quizzes
16件のビデオ
Why OTA's?2 分
Reach5 分
The Billboard Effect7 分
Pay-per-Performance1 分
Reactivity2 分
Market Information2 分
Introduction1 分
Photos3 分
Content2 分
User Reviews5 分
Competitive Rates2 分
Manage Availability2 分
How should a hotel work with Expedia?25 分
How should a hotel work with Booking.com?11 分
Conclusion3 分
2件の学習用教材
Complementary readings10 分
Peer Review Documents10 分
2の練習問題
Practice Lesson 18 分
Practice lesson 28 分
4.7
114件のレビューChevron Right

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人気のレビュー

by IMSep 7th 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

by LDJan 7th 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

講師

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Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Nicolas Graf

Professeur
Management

エセック・ビジネススクール(ESSEC Business School)について

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Hotel Management: Distribution, Revenue and Demand Managementの専門講座について

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

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