このコースについて

93,730 最近の表示

受講生の就業成果

14%

コース終了後に新しいキャリアをスタートした

21%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約15時間で修了
英語
字幕:英語

習得するスキル

Hospitality ManagementRevenue ManagementHospitality Management StudiesHotel Management

受講生の就業成果

14%

コース終了後に新しいキャリアをスタートした

21%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約15時間で修了
英語
字幕:英語

提供:

エセック・ビジネススクール(ESSEC Business School) ロゴ

エセック・ビジネススクール(ESSEC Business School)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up95%(3,764 件の評価)Info
1

1

3時間で修了

Setting the scene

3時間で修了
9件のビデオ (合計36分), 2 readings, 4 quizzes
9件のビデオ
Historical evolution3 分
The hotel business value chain4 分
Franchise and Management agreements4 分
Growth and the value of branded hotel chains4 分
Hotels as economic units6 分
Introduction to revenue management5 分
Trends and challenges2 分
Wrap-up and conclusion2 分
2件の学習用教材
Complementary readings10 分
Peer Review documents10 分
3の練習問題
Practice Lesson 16 分
Practice Lesson 26 分
Practice Lesson 38 分
2

2

4時間で修了

A deep dive into hotel distribution

4時間で修了
12件のビデオ (合計66分), 2 readings, 5 quizzes
12件のビデオ
The origins of hotel distribution4 分
The web revolution6 分
Working with the OTAs5 分
OTA Business Model7 分
The brand.com site3 分
The forgotten majority: traditional channels3 分
The distribution cost puzzle3 分
The true cost of brand.com6 分
The price parity paradox5 分
Magnificent Meta-Search7 分
Disruption in the market place?8 分
2件の学習用教材
Complementary readings10 分
Peer Review Documents10 分
4の練習問題
Practice Lesson 16 分
Practice Lesson 26 分
Practice Lesson 36 分
Practice Lesson 44 分
3

3

4時間で修了

Direct distribution: the key to hotel success

4時間で修了
16件のビデオ (合計66分), 1 reading, 5 quizzes
16件のビデオ
Deciding what you want2 分
Registering your domain name3 分
Content5 分
What is good hotel content?4 分
Creating your web pages5 分
Selecting a good hosting solution5 分
Introduction to online marketing2 分
Organic search engine marketing4 分
Paid search engine marketing3 分
Email Marketing4 分
Display Advertising4 分
Affiliate marketing2 分
Social Media Marketing1 分
Using Analytics for customer insight5 分
Wrap-up and conclusion3 分
1件の学習用教材
Complementary Readings10 分
4の練習問題
Practice Lesson 14 分
Practice Lesson 26 分
Practice Lesson 34 分
Practice lesson 48 分
4

4

4時間で修了

How to manage your OTA

4時間で修了
16件のビデオ (合計89分), 2 readings, 3 quizzes
16件のビデオ
Why OTA's?2 分
Reach5 分
The Billboard Effect7 分
Pay-per-Performance1 分
Reactivity2 分
Market Information2 分
Introduction1 分
Photos3 分
Content2 分
User Reviews5 分
Competitive Rates2 分
Manage Availability2 分
How should a hotel work with Expedia?25 分
How should a hotel work with Booking.com?11 分
Conclusion3 分
2件の学習用教材
Complementary readings10 分
Peer Review Documents10 分
2の練習問題
Practice Lesson 18 分
Practice lesson 28 分

レビュー

THE FUNDAMENTALS OF HOTEL DISTRIBUTION からの人気レビュー

すべてのレビューを見る

Hotel Management: Distribution, Revenue and Demand Management専門講座について

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

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