In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
このコースはHotel Management: Distribution, Revenue and Demand Management専門講座に属します。
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Hotel Management: Distribution, Revenue and Demand Management専門講座エセック・ビジネススクール（ESSEC Business School）このコースについて
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100%オンライン
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約16時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
習得するスキル
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
約16時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
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エセック・ビジネススクール（ESSEC Business School）
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
シラバス - 本コースの学習内容
3時間で修了
Setting the scene
The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
3時間で修了
9件のビデオ （合計36分）, 2 学習用教材, 4 個のテスト
4時間で修了
A deep dive into hotel distribution
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
4時間で修了
12件のビデオ （合計66分）, 2 学習用教材, 5 個のテスト
4時間で修了
Direct distribution: the key to hotel success
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.
4時間で修了
16件のビデオ （合計66分）, 1 学習用教材, 5 個のテスト
4時間で修了
How to manage your OTA
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.
4時間で修了
16件のビデオ （合計89分）, 2 学習用教材, 3 個のテスト
レビュー
THE FUNDAMENTALS OF HOTEL DISTRIBUTION からの人気レビュー
IMにより2016年9月6日
I like it and I did never imagined the abundance of its content based on today's market. Really the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera
LDにより2018年1月6日
Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!
JRにより2018年9月5日
You need to take this course to better understand why revenue is such an important thing to implement at a hotel. This course guides you on basic things that will help at better managing a hotel
OPにより2016年2月6日
Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience. Thank you so much!
Hotel Management: Distribution, Revenue and Demand Management専門講座について
Market hospitality services, manage demand, and optimize revenue.
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