Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
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E-Marketing専門講座カリフォルニア大学アーバイン校（University of California, Irvine）このコースについて
8,281 最近の表示
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における3の1コース
初級レベル
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
約13時間で修了
英語
字幕：英語, ベトナム語, ジャワ語
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？
Coursera for Businessを試す学習内容
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
習得するスキル
- Marketing
- Brand Management
- Experience Design
- Social Media
- E-Commerce
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における3の1コース
初級レベル
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
約13時間で修了
英語
字幕：英語, ベトナム語, ジャワ語
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？
Coursera for Businessを試す
提供：
カリフォルニア大学アーバイン校（University of California, Irvine）
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
シラバス - 本コースの学習内容
2時間で修了
Introduction to Digital Marketing
Welcome to Module 1: Introduction to Digital Marketing. In this module we will begin with an exploration of some common digital marketing terms and concepts you should be familiar with, and then we will take a look at the basic structures and models of doing business online. Finally, we will discuss how a brand’s identity and digital presence work together to help you connect with your audience.
2時間で修了
4 学習用教材
4時間で修了
Identifying & Defining Your Audience
Welcome to Module 2: Identifying & Defining Your Audience. In this module we will review strategies for identifying and defining your audience online, and we will explore how to develop an audience persona to represent a segment of your target audience. We will also explore how a well-crafted value proposition can be used to connect with you audience and communicate what makes you distinct from other brands.
4時間で修了
1件のビデオ （合計6分）, 5 学習用教材, 1 個のテスト
4時間で修了
Attracting & Building Your Audience
Welcome to Module 3: Attracting & Building Your Audience. In this module we will review the main stages of the customer's journey and then focus on acquisition strategies for building your audience. We will cover a variety of different acquisition techniques to attract and build your audience, and discuss how a smooth e-commerce experience can ensure that your visitors stay engaged with your website. We will also explore the role of social media in building your audience, and how to use your marketing goals and objectives to select the right platforms.
4時間で修了
8 学習用教材
3時間で修了
Maintaining & Engaging Your Audience
Welcome to Module 4: Maintaining & Engaging Your Audience. In the last module of this course, we will review additional strategies to keep your audience engaged. You’ll have the opportunity to craft a social media strategy designed to build your audience and we will take a close look at how to use social media, mobile marketing, and new technologies to build a relationship with your customers.
3時間で修了
1件のビデオ （合計2分）, 3 学習用教材, 1 個のテスト
レビュー
- 5 stars80.79%
- 4 stars11.29%
- 3 stars5.64%
- 2 stars0.56%
- 1 star1.69%
IDENTIFYING, ATTRACTING, AND GROWING YOUR DIGITAL AUDIENCE からの人気レビュー
Eにより2021年3月18日
This course has given me a deeper understanding of reaching your audience via the marketing platforms discussed.
MMにより2021年6月17日
This course teach exactly as title imply. Strongly recommended
AFにより2021年5月31日
It was really great course, but the resources was a little bet few. if you increase the resources by video and reading sections will be great.
LRにより2021年8月1日
Well structured concepts ready to be taken into action.
E-Marketing専門講座について
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
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