このコースについて

54,405 最近の表示

受講生の就業成果

41%

コース終了後に新しいキャリアをスタートした

41%

コースが具体的なキャリアアップにつながった

11%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約8時間で修了
英語
字幕:英語

習得するスキル

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing

受講生の就業成果

41%

コース終了後に新しいキャリアをスタートした

41%

コースが具体的なキャリアアップにつながった

11%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約8時間で修了
英語
字幕:英語

提供:

ノースウェスタン大学(Northwestern University) ロゴ

ノースウェスタン大学(Northwestern University)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up96%(8,245 件の評価)Info
1

1

2時間で修了

Big Data

2時間で修了
9件のビデオ (合計42分), 5 readings, 1 quiz
9件のビデオ
Thomas Friedman on the 3 Accelerations [book link in resources]4 分
Using Social Data4 分
Social Data Flows from a Single Source5 分
Data Extraction from Social Documents6 分
Accuracy of Text Analysis2 分
Data Extraction from Photos and Videos7 分
Accessing and Using the IBM Cloud System [for free!]4 分
Sign up for Lexalytics Semantria2 分
5件の学習用教材
Welcome to MOOC 2!10 分
Meet Your Instructors10 分
Grading and Logistics10 分
Course Bookstore10 分
Having Problems with IBM and Lexalytics?10 分
1の練習問題
Quiz 110 分
2

2

2時間で修了

Big Information

2時間で修了
12件のビデオ (合計94分), 3 readings, 1 quiz
12件のビデオ
The Anatomy of a Tweet5 分
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6 分
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10 分
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6 分
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6 分
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6 分
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1 分
Social Monitoring4 分
Salesforce Social Studio - formerly Radian610 分
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15 分
Social Marketing Toolkit Pt. 1c - Analyzing Content12 分
3件の学習用教材
The How-to Section10 分
Change is constant! Please read before doing social analytics10 分
Why do you need these free social analytics tools?10 分
1の練習問題
Quiz 26 分
3

3

3時間で修了

Big Insights

3時間で修了
9件のビデオ (合計45分), 3 readings, 2 quizzes
9件のビデオ
Transforming Data to Information5 分
IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System2 分
Hootsuite Free is a Free Social Scheduler2 分
Is.gd is a free link tracking tool6 分
Now that you have identified influencers and hashtags, let's start using them!9 分
IBM Cloud Visual Recognition System3 分
IBM Cloud Tone Analyzer3 分
2.14 Using Social Analytics to grow your professional follower base7 分
3件の学習用教材
Question for Discussion about your Twitter Personality Profile from IBM10 分
IBM Cloud Celebrity Analyzer10 分
Hearing Your Target Market through Social Tools10 分
1の練習問題
Quiz 34 分
4

4

1時間で修了

Real-Time in Action

1時間で修了
6件のビデオ (合計36分), 3 readings, 1 quiz
6件のビデオ
Engagement Strategies7 分
Building Social Relationships7 分
Taco Bell War Room5 分
Crisis Management10 分
Social Insights for Content Strategies4 分
3件の学習用教材
A Visit to Taco Bell Headquarters10 分
Download the Lecture Video Slides10 分
What Comes Next?10 分
1の練習問題
Quiz 48 分

レビュー

THE IMPORTANCE OF LISTENING からの人気レビュー

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ソーシャルメディアマーケティング専門講座について

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
ソーシャルメディアマーケティング

よくある質問

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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