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The Importance of Listening に戻る

ノースウェスタン大学(Northwestern University) による The Importance of Listening の受講者のレビューおよびフィードバック

4.6
1,459件の評価
287件のレビュー

コースについて

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

人気のレビュー

MA
2020年10月6日

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

WL
2018年5月25日

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

フィルター:

The Importance of Listening: 126 - 150 / 283 レビュー

by Hamdy R M M G

2017年12月29日

great information and insight to learn i love this Course

by Oriana V R R

2018年10月29日

Excellent course, it was very fun and helpful to receive

by Cyrus F

2016年6月28日

great course for getting in the social media influencers

by Harajinder K

2016年4月26日

Well-presented and interesting case-study with Taco bell

by Eugene T

2016年1月3日

Great course with insights into Social Media Marketing!

by Zhao R (

2017年10月27日

Great course! Soooo many useful tools were introduced!

by Yeung T N

2020年4月20日

Very good experience for me and open my mind and view

by XIAOWEN L

2016年12月25日

This part is great, I have learned a lot, thank you!

by Nick D

2020年8月14日

Great plan, direction and insight to social media.

by Raymond B

2017年3月26日

Take this course! You should maybe take it twice!

by Apichart T

2017年7月30日

Good Course to know about insight social audience

by Amanda L S

2020年7月16日

A lot of very useful information in this course.

by samira m

2019年2月13日

Insightful. Useful application to real business.

by Sergio L F d M

2016年3月6日

Excellent ! I recommend.

Excelente! Eu recomendo.

by Alexis P

2017年9月4日

The interview with Tressie Lieberman was great!

by Chad W

2016年9月14日

Great for doing consumer and customer research.

by Yuting R

2020年11月17日

Great course with the case study of Taco Bell.

by Thiago R

2016年3月7日

Great, informative and full of great material!

by nikolaos a

2016年6月19日

Practical, engaging and extremely informative

by Epiphane A

2016年10月10日

There is nice stuff in here, worth reading!

by Aboud K

2015年12月23日

WOW! Very insightful and outstanding tools!

by Anjali B

2016年1月18日

Great course with lots of value addition

by Harriet F

2016年11月10日

Excellent! Learnt lots of great skills.

by Frank B

2016年9月8日

Another excellent course in the series.

by Aurora A

2016年6月3日

This course opened my eyes! I loved it!