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The Importance of Listening に戻る

ノースウェスタン大学(Northwestern University) による The Importance of Listening の受講者のレビューおよびフィードバック

4.6
1,480件の評価
291件のレビュー

コースについて

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

人気のレビュー

MA
2020年10月6日

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

WL
2018年5月25日

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

フィルター:

The Importance of Listening: 226 - 250 / 286 レビュー

by Shivangi c

2019年12月5日

This is course is very useful for me, I have learned so many things from this course and its very beneficial for my future career.

by Andrea Z

2016年7月23日

A very interesting course. A step-by-step guide on how to deploy the Bluemix App would have helped. That's the only thing missing.

by Shelli

2015年12月5日

This class provides great tools and approaches to power you social marketing efforts. Hands on and supportive to get you going.

by Kevin B

2018年7月25日

This course is very hands on. It taught me practical skills I could use immediately. Might need to be updated in a few places.

by Marisa C

2020年5月22日

This was an interesting course, however, many parts need to be updated. The definition of API is incorrect in many instances.

by Paras A A

2016年4月14日

Learned a lot through the course. Will recommend it to anyone who wants to understand how to be effective in social media

by Yolanda N P

2016年3月2日

The Bluemix video wa a bit confusing and my promo code didn't work and I never received a reply on how to get it to work.

by Mark V

2019年10月1日

Very good. Very useful. I only drop a star because many instances were not up-to-date. Provides a lot of free tools!

by Gayle H

2018年10月4日

Fantastic, just want to get that one quiz figured out so I don't loose marks for questions that didn't apply? help

by Alan E A

2017年8月31日

Much better than the first cours. In my opinion they should be merged. Level 1 didn't have that much information.

by Deirdre O

2020年7月30日

good; I think it's a little dated - referring to google+? Just needs a few updates to bring it up to date.

by Malak A

2017年8月24日

This was a very informative course. I learned new ways to look up for influencers' on social media.

by Farhad

2017年2月21日

A little bit ambiguous and vague, however it gets better in the next sessions in my opinion.

by Sarah I

2015年12月4日

Parts of it seemed a bit salesy, but I really enjoyed the insights from Tressie Lieberman.

by Borkica I

2016年1月6日

the course is interesting, but i honestly enjoyed the first course more

by Nishant K S

2020年7月1日

course needs to be more up to date in terms of social tools provided.

by Kirti S

2019年12月9日

Very good course, covers and give most of the important information.

by KAREN C

2018年9月6日

VERY GREAT TOOLS AND REAL LIFE EXPERIENCES PRESENTED IN THIS MOOC!

by Scot S

2020年8月3日

I really enjoyed the interviews and real time marketing examples.

by Ivan Z

2019年1月17日

some interviews about real events, kind of informative

by Michelle S

2019年11月21日

Great course, but a little dated. Needs some updates.

by Alejandra V

2019年3月3日

Es un poco lento y tedioso.Pero en general esta bien,

by Hany H A E A

2019年2月8日

very good course with many detailinf and informations

by Edward A G

2017年10月4日

Material was outdated, but that's understandable.

by Saverio L

2016年7月12日

A really interesting and useful course!