May 26, 2018
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
Apr 02, 2016
I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.
by Edward A G•
Oct 04, 2017
Material was outdated, but that's understandable.
by Saverio L•
Jul 12, 2016
A really interesting and useful course!
Apr 23, 2016
Great content and wonderful presenters.
by Josh G•
Jun 20, 2016
Thank you. Excellent information.
Mar 10, 2017
Very constructive and helpful
by Nicholas M•
Mar 17, 2016
The material is very Helpful
by Luz E P A•
Sep 28, 2016
Great really useful!
by Rivière M•
Feb 08, 2016
by Jumana S•
Feb 03, 2016
Feb 18, 2016
I liked this course, but there is room for improvement.
For the assignment where you list keywords and hashtags associated with your target audience using Social Mention, the keyword results are only as good as the search term you use. And there was not much guidance on how to determine that search term. For instance, my target market is comprised of sales and marketing managers in corporate and creative environments. What should I search for to find out what they are talking about? I truly don't know. I took a guess and completed the assignment, but it would be helpful to understand the strategy for using social mention successfully.
Secondly, the IBM Blue Mix section did not work. I signed up (using my Coursera email) but never received a confirmation email. I checked my spam folder. I created a support ticket through IBM and received support emails, but never got the confirmation email. They re-sent it several times but it never came through. Viewing the discussions, I was not the only one this happened to. And I had stopped watching the videos because I thought I needed that access to finish the course. Getting that straightened out would be a huge improvement.
by Anaïs N•
Apr 10, 2016
I found the course useful to better ground and assimilate the ideas presented in the first one.
But on the other hand, as mentioned by other learners, I do find it a little too much on the commercial side.
I did find very interesting to learn to use some of the tools such as Klout. I think that in time, and working in the Social Media department of a company, I would get the chance to see the interest of Lexalytics but I DID NOT understand anything related to Bluemix... I felt it was superfluous in this course.
All in all, I did appreciate the course as it made me think more deeply about my goals, but I'm not entirely sure it was worth the €71. I feel it could have been shortened a tad bit and go more to the point.
I do look forward to the next course though as I am learning a great deal no matter what :)
by Christina R•
Dec 23, 2015
I liked the assignment, and the course... for the most part. What I didn't care for was so much time being spent on the IBM BlueMix and other software tutorials. I don't really see the value in those software, and it felt very sales pitch-y. I can't imagine using them in my day to day, so it just felt like a waste of time. But I did like all other aspects of this course, including the Taco Bell insight, as well as the details on Social Mention and the other free web applications that is more pertinent to future social work.
by Paula M O•
Apr 04, 2018
I found this course really useful in terms of understanding the importance of listening, engaging in the conversations, and doing the follow up in order to position your brand positively. But the tools are not updated enough and some of them won't even work like shown on the videos.
by Moutasem S•
Nov 05, 2018
The Mooc's material is old and need updating, and there is a bulk of websites registrations we didn't need to fulfill our target as it is already expired or changed the scope, on other hand it guides to the main goal of listening to the target market and interact with influencers.
by Emma H•
Nov 03, 2016
Great course. Felt a little salesy at times, with all the monitoring products features (some which wouldn't work due to changes in UI or incompatibility with my computer). But overall a great overview of monitoring software and the importance of understanding your audience.
by Kathy D•
Mar 08, 2016
It's a very special MOOC since they give great tools but it gets a little bit complicated because at the end, you need a tool that sumarizes rather than teaches you programming. Either way, I believe all the MOOCs are fantastic and necessary. They give great examples!
by Stephane D•
Mar 01, 2016
Some interesting content and great softwares/tools. However this second mooc is a bit too much on the commercial side (including VERY pricey softwares that few of us will ever use I guess). Fortunately, the other moocs of the specialization are much much better!
by Linda L•
May 04, 2018
Good, just frustrating there is no one in the forums to help when the apps we're being asked to use aren't working for us. I would have been nice to have some direction and to save some time. The course information will be helpful.
by Fabio P R•
Feb 04, 2016
I found it was very interesting, for sure, but maybe too focused some times. Also, it seems good for listening to twitter, for example, but not other social medias that could be much more interesting in different situations.
by Gavin B•
Apr 20, 2017
Lots of application that are discussed within the course have been updated, so the tutorials are not longer relevant. This made it challenging to utilize the applications to the full extent.
by Fiorenzo C•
Nov 24, 2018
The first two weeks were very useful, because I gained insights about many interesting Social Media Analytics platforms, but them the content stopped being relevant and up-to-date.
by Valeriya C•
Feb 23, 2016
I would prefer to learn about less SMM tools more in depth, rather then getting to know so many just briefly. Felt a little bit overwhelmed.
by Chakshu K•
Sep 29, 2019
The material and a lot of the tools are outdated or have shut down. This course would be much better if that can be addressed.
by Kimberly J•
Feb 01, 2018
It was a bit salesy in my opinion. IBM Blue Mix was pushed big time which was very off putting.
by Robin J•
Feb 13, 2016
Too much basic stuff about Twitter and how everything works in detail. Could be more advanced.