Chevron Left
The Importance of Listening に戻る

ノースウェスタン大学(Northwestern University) による The Importance of Listening の受講者のレビューおよびフィードバック



In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...



I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.


The Importance of Listening: 101 - 125 / 305 レビュー

by Michael I


Very useful course enabling you to assess your target market in various ways and reach conclusions.

by Paulo R


I learned how to use a lot of tools to identify issues, hashtags and influencers on social media.

by Muhammad A Y


i am very thanks to coursera and my beloved Randy Hlavac really good content of this course .

by Yogita S


# An Excellent Learning Experience # Learnt New SOCIAL Skills & Expertises # Overall a FAB #

by Menka M


I enjoyed this course. This Module "The Importance of Listening " improved my knowledge .

by Clive S


Engaging, relevant and grounded in the real world. Competency-based education at its best

by Efthimios K


After this course i first understand how to deal with social media practically.Thank you

by Jose J M


It is a great course, where they give you important tools and good sources of knowledge.

by Inah F


This course is insightful! Never thought I'd be able to learn so much in a few days.

by Manish T


The course provided exemplary knowledge and enabled development of practical skills.

by Femi A


The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

by Vanessa V


I loved this course. I really gives you an idea of how social media really works.

by Jacky B


This course is amazing and really helps you to listen your social media audience

by Dmytro Z


It was great experience within the experiments and helpful insights! Thank you!

by Shannon F


I have learned a lot and I feel confident about applying these skills at work.

by leslie


It is so important to listen...I knew it but NOW I really know it! Thank you!

by Priyanka S


Wonderful course !!! learnt a lot about social tools and how to use them !!

by Richard G


LOTS of great resources for people starting out or experts in the field.

by Chhavi K


The course is very insightful. I loved the examples given in the course.

by ebony d


They provide you with great tools! Perfect for people just starting out.

by Geri Z


Decent course. I hope I can continue following your courses for free...

by Laura G


Very useful and with valuable information to jump into the social wave

by Daniel E T M


one of the best courses for hands in platforms to use and understand.

by Stacy D A


This is a very important course. I am currently using this at work.

by Yu-Tien C


Very good practice to get deep know about your future target market.