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The Importance of Listening に戻る

ノースウェスタン大学(Northwestern University) による The Importance of Listening の受講者のレビューおよびフィードバック

4.6
1,461件の評価
288件のレビュー

コースについて

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

人気のレビュー

MA
2020年10月6日

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

WL
2018年5月25日

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

フィルター:

The Importance of Listening: 101 - 125 / 283 レビュー

by Clive S

2016年7月24日

Engaging, relevant and grounded in the real world. Competency-based education at its best

by Efthimios K

2019年5月21日

After this course i first understand how to deal with social media practically.Thank you

by Jose J M

2018年6月17日

It is a great course, where they give you important tools and good sources of knowledge.

by Inah F

2020年7月30日

This course is insightful! Never thought I'd be able to learn so much in a few days.

by Manish T

2015年11月12日

The course provided exemplary knowledge and enabled development of practical skills.

by Femi A

2017年10月26日

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

by Vanessa V

2019年11月7日

I loved this course. I really gives you an idea of how social media really works.

by Dmytro Z

2018年4月20日

It was great experience within the experiments and helpful insights! Thank you!

by Shannon F

2019年11月11日

I have learned a lot and I feel confident about applying these skills at work.

by leslie

2017年5月28日

It is so important to listen...I knew it but NOW I really know it! Thank you!

by Priyanka S

2017年9月21日

Wonderful course !!! learnt a lot about social tools and how to use them !!

by Chhavi K

2020年1月27日

The course is very insightful. I loved the examples given in the course.

by Ebony D

2017年3月10日

They provide you with great tools! Perfect for people just starting out.

by Geri Z

2018年11月6日

Decent course. I hope I can continue following your courses for free...

by Daniel E T M

2019年1月17日

one of the best courses for hands in platforms to use and understand.

by Stacy D A

2017年4月8日

This is a very important course. I am currently using this at work.

by Yu-Tien C

2016年9月2日

Very good practice to get deep know about your future target market.

by Ken W

2017年4月23日

Course provides a good overview of social media monitoring tools.

by Alfredo A

2016年12月21日

Excellent contents, orientation and technical skills induction!

by Ekaterina S

2017年7月4日

very informative with good insights and practical implications

by Vay R

2016年12月5日

Great course and great tools. I can't wait for the next course

by Alessio S

2017年6月25日

Great tools and explanation on how to find your target market

by Ewa M

2018年4月2日

I enjoyed the course and learned many new things. Thank you.

by Rohit K

2017年12月4日

great tutorials and they also provide high quality tools :)

by Jorge C

2019年5月6日

Enjoyed it a lot. Very useful tools and engaging videos.