May 26, 2018
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
Nov 05, 2017
This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.
by Cristian G G•
Feb 25, 2017
Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful
by Sierra R•
Nov 13, 2017
Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.
by Mohammad M•
Sep 21, 2017
In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended
by Pramod K G•
Feb 09, 2017
It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor
by Pradyumna M K•
Feb 07, 2016
The tools provided here are not you get on some blogs or ads. They are genuine and give great insights. I have empowered myself by Coursera. Thanks
by James-Anthony G•
Aug 14, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
by Thabiso L M•
Jan 06, 2016
Super course! its cutting edge and I've gotten to understand social media in greater depth as a result of the teachings in this course! 100/100!
Mar 23, 2018
Amazing tools!! I was playing with them for hours!!! This this the future of marketing, know your customer through many virtual options!
by Paul K•
Nov 20, 2017
Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media
by Omar H•
Feb 08, 2020
Valuable information, comprehensive information, new ideas in marketing, and excellent presentation by the professor. Thank you from the heart
by Candice S•
Aug 11, 2016
Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.
by Shaun C•
Feb 08, 2016
There is so much to learn from this course! It's awesome. I really love that what I've learned I can immediately apply to what I'm working on.
by Debra L D•
Jul 10, 2020
I already have a Masters Degree from Northwestern's IMC program, but the Coursera course is a great way to stay current and learn new things.
by Hans K•
Jan 11, 2018
Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value
by Juan A R P•
Dec 03, 2015
You learn Amazing tools that will shape the way you see the internet and look into your business. Fantastic Course totally recommend it.
by srikanth n•
Jan 27, 2017
Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete
by Gregory B•
Aug 28, 2016
Excellent course. This is my second course of the specialization. I am sure the remaining four will be as stellar as the first two.
by Muhammad I•
Apr 01, 2020
The Importance of Listening is a useful course that really gives the insight to understanding the audience and responds well in time
by Sol A O•
Oct 07, 2017
Incredible and real course, you can see the results on your profesional persona in social media as you develop and use the tools.
by Natasha V•
Nov 14, 2015
equally excellent experience
would request if you could please share slides of all the courses it will help for future reference
by Ana Q•
Aug 13, 2017
Me encantó este curso aprendí mucho sobre como utilizar diferentes herramientas para escuchar a la audiencia que te interesa.
by ANITA S A•
Jun 20, 2020
A very useful and practical oriented course. Learnt a lot about social marketing and repositioning brands and target markets
by Ting J•
Feb 14, 2016
The Importance of Listening is a great course providing hands-on tools on how to track the social impact. Very useful tools.
by Scott J W S•
Oct 10, 2017
Excellent course that I will be able to utilize the social monitoring tools that I learned about right away in my business.
by Noreen H•
Feb 29, 2016
Excellent, I would highly recommend this course to anyone interested in Digital Marketing or Digital Strategy development.