In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
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THE IMPORTANCE OF LISTENING からの人気レビュー
I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.
I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.
This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.
In this course, Randy Hlavac does a deeper dive into the importance of social media monitoring and gives a nice overview of some key social listening tools available on the market today.
This Mooc Offers some great tools and tips for all social media marketers or just enthusiasts out there, great thorough content will referenced and a great experience all together
It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.
Very well structured, all content covered a lots of sources and analytic tools provided! Very satisfied with the course, the instructor and overall experience.
The tools, insights and growth I got from this section was fantastic and has actually changed the way I approach my social media marketing for my business.
Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful
Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.
It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor
In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended
The tools provided here are not you get on some blogs or ads. They are genuine and give great insights. I have empowered myself by Coursera. Thanks
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Super course! its cutting edge and I've gotten to understand social media in greater depth as a result of the teachings in this course! 100/100!
Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media
Really enjoyed learning much more about how to understand what target market searches for and connecting with top influences of target market.
There is so much to learn from this course! It's awesome. I really love that what I've learned I can immediately apply to what I'm working on.