このコースについて

79,584 最近の表示
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
約23時間で修了
英語
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル
約23時間で修了
英語

提供:

Placeholder

ラトガース大学(Rutgers the State University of New Jersey)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up93%(1,455 件の評価)Info
1

1

4時間で修了

Influencer Marketing Strategy

4時間で修了
14件のビデオ (合計85分), 4 学習用教材, 3 個のテスト
14件のビデオ
Avinash Kaushik points out an ugly truth5 分
Creating remarkable content is critical2 分
Interest in influencer marketing is spiking2 分
Definition of influencer marketing; “Influencer marketing is the next big thing”6 分
What is the value of influencer marketing?; How do you improve the odds of success?5 分
Challenges when engaging influencers4 分
Fewer journalists are the right influencers; Identifying the right influencers is hard5 分
Some engagement tactics may not work; Some engagement tactics only work once5 分
Measurement is key to bigger budgets; Measure key performance indicators (KPIs)7 分
Can influencer marketing be automated?5 分
Measuring ROI vs. ROMI4 分
Tracking influence vs. custom campaigns; Influencer discovery vs. identification8 分
Vetting influencers vs. letting go of control; Can influencer marketing be automated?8 分
4件の学習用教材
Welcome to this course on Influencer Marketing Strateg10 分
Explain the ugly social media marketing problems that an influencer strategy solves10 分
Describe the main challenges when rolling out an influencer engagement strategy10 分
Question assumptions that an influencer marketing platform can automate an inefficient operation10 分
2の練習問題
Explain the ugly social media marketing problems that an influencer strategy solves.30 分
Describe the main challenges when rolling out an influencer engagement strategy.30 分
2

2

4時間で修了

Content Marketing Strategy

4時間で修了
8件のビデオ (合計68分), 6 学習用教材, 3 個のテスト
8件のビデオ
Model ignored the role of influencers; 1940 study of social influence; The 2-step flow model; Influencers must look over their shoulders9 分
Creating content worth sharing is the key; Creating content worth sharing for NACA; Created a compelling documentary; Influencers got a link to the documentary; NACA got 360,000 participants in 8 cities13 分
Video content is more influential than text; Emotional ads drive business results7 分
Which emotions did people feel?; Did the ads make people smile?; Did the ads change people’s hearts and minds?; and Did the ads made the cash register ring?7 分
Creating compelling content with influencers; Influencers are more influential than brands; Best practices for influencer collaboration8 分
Influencers tell GE’s story in their own voices; The Slow Mo Guys break down GE science; Creator-in-Residence demystifies geeky topics; Sponsored video content; GE is now sponsoring 150 social videos9 分
Artist created paper airplane with GE engines; GE is creating and sponsoring video content5 分
6件の学習用教材
Illustrate why creating content worth sharing or ideas worth spreading are also key10 分
Identify the top emotional responses to video content Unruly uses to predict shareability10 分
Tool tests emotional impact of video content; Deep emotional intelligence10 分
John Lewis’s “BusterTheBoxer”; Sainsbury’s “The Greatest Gift”10 分
Toyota “Good Odds” Tops Unruly’s 2018 Super Bowl Effectiveness Chart10 分
Justify employing top influencers and micro influencers to create sponsored content10 分
2の練習問題
Illustrate why creating content worth sharing or ideas worth spreading are also key.30 分
Watch the Super Bowl 2018 Edition of Unruly’s Ad Effectiveness Chart, which ranks ads based on their EQ scores – a combined metric that scores ads on their likely emotional, social and business impact.16 分
3

3

4時間で修了

How To Find Influencers.

4時間で修了
13件のビデオ (合計74分), 3 学習用教材, 3 個のテスト
13件のビデオ
Use BuzzSumo to find the most shared content; It also shows you what isn’t being shared; Find influencers with topic in their Twitter bios; See what content an influencer shares9 分
BuzzSumo analyzed 100 million headlines; Expert reflections and advice; How to write engaging B2B headlines6 分
Expert reflections on the research3 分
Learning objective: Diagram Traackr’s methodology for identifying social media influencers in a topic area1 分
Identifying influencers for Recipe.com; We used Traackr to find and rank influencers6 分
Keywords defined relevant conversations2 分
Keywords defined relevant conversations; Traackr identified top 50 recipe influencers3 分
Traackr showed relevant posts on topic; “Dessert recipes” top trending keyword4 分
We invited top influencers to a webinar; Page views grew 500% to 30.6 million a month; Facebook referrals up 59%, Pinterest up 180%7 分
DealMaker tracks sponsored content globally; Every brand must have an influencer strategy; Influencers dominate social video ecosystem9 分
Is your goal to drive views or engagement?; Tubular’s 5 principles of influencer marketing8 分
Jungle Creations is a digital media company; Jungle Creations creates content for brands; Performance of organic Oreo content; Performance of sponsored Oreo content; DealMaker helped Twisted win a big deal4 分
3件の学習用教材
Use BuzzSumo to identify influencers, bloggers, and journalists in your industry by topic.10 分
Diagram Traackr’s methodology for identifying social media influencers in a topic area10 分
Rate DealMaker's strengths and weaknesses in finding social media influencers for a project10 分
2の練習問題
Diagram Traackr’s methodology for identifying social media influencers in a topic area.30 分
Rate DealMaker’s strengths and weaknesses in finding social media influencers for a project.30 分
4

4

4時間で修了

How To Engage Influencers.

4時間で修了
13件のビデオ (合計83分), 3 学習用教材, 3 個のテスト
13件のビデオ
Create value for an Authority’s community; Help Connectors grow their networks; Help Personal Brands build their reputation; Provide an Analyst with new data and insights8 分
Provide an Activist with access3 分
Bring Experts in for their advice; Engage an Insider in a healthy debate4 分
Boost Journalist’s readership with a juicy story4 分
“Schmooze optimization” is a process4 分
“Do you have any video?”9 分
“Best PR pitch so far this year”; The optimized schmoozing of “Johnny X”7 分
“It is going to be kinda big”3 分
New way to use boosted posts on Facebook3 分
Engaging influential bloggers for Parents; We shared photography tips a second time; We also thanked 7 influential mom blogs; Parents got 129,155 potential subscribers8 分
Traditional influencer marketing campaigns; “Always-on” influencer relations programs; What business challenge did Orange face?; Leverage influencers to launch a new product;Segmented audience into 4 communities8 分
Influencer relations plus influencer marketing; Marketing & Communication influencers; Lifestyle & Design influencers; High Tech and Connected Home influencers; Performance of influencer relations program10 分
3件の学習用教材
Analyze 9 types of influence to find the best engagement tactics for these influencer categories10 分
Test engagement best practices and use influencer outreach tactics that work often10 分
Develop an "alwayson" influencer program that strengthens your influencer relations10 分
2の練習問題
Analyze 9 types of influence to find the best engagement tactics for these influencer categories.30 分
Test engagement best practices and use influencer outreach tactics that work often.30 分

レビュー

INFLUENCER MARKETING STRATEGY からの人気レビュー

すべてのレビューを見る

よくある質問

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。