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約9時間で修了
英語
字幕:英語, ベトナム語

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Market ResearchBusiness ModelBusiness ModelingValue Proposition

受講生の就業成果

50%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約9時間で修了
英語
字幕:英語, ベトナム語

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メリーランド大学カレッジパーク校(University of Maryland, College Park) ロゴ

メリーランド大学カレッジパーク校(University of Maryland, College Park)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up97%(2,202 件の評価)Info
1

1

3時間で修了

Introduction

3時間で修了
10件のビデオ (合計66分), 8 readings, 1 quiz
10件のビデオ
Introduction to the Course1 分
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1 分
What are entrepreneurial opportunities?11 分
What factors influence the feasibility of an innovation?15 分
Which innovation strategy: technology-push or market-pull?8 分
Product-market fit8 分
How do you develop a business model6 分
Walkthrough of the business model canvas - Part 15 分
Walkthrough of the business model canvas - Part 24 分
8件の学習用教材
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10 分
Meet the Faculty10 分
Connect with your classmates10 分
Earn a Degree Online in Entrepreneurship and Innovation5 分
Slides10 分
Instructions for the Quiz10 分
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10 分
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10 分
1の練習問題
Initial Business Model Canvas18 分
2

2

1時間で修了

Customer Discovery and Validation

1時間で修了
8件のビデオ (合計64分), 1 reading, 1 quiz
8件のビデオ
Customer types8 分
Customer archetypes4 分
Customer segments and business models6 分
Customer segments, value propositions, product features12 分
How to map your value?5 分
How to interview customers?5 分
How to get insights from your customers?11 分
1件の学習用教材
Slides10 分
1の練習問題
Discovering and Interviewing Your Customers10 分
3

3

2時間で修了

Product Understanding and Marketing

2時間で修了
9件のビデオ (合計77分), 1 reading, 1 quiz
9件のビデオ
The DNA of customer-centricity6 分
Crossing the chasm6 分
Qualitative and quantitative marketing research11 分
Importance and methods of market segmentation9 分
Focusing on the target market6 分
Beyond the chasm9 分
Strategic implications of beyond the chasm10 分
E-commerce: The internet as a selling platform7 分
1件の学習用教材
Slides10 分
1の練習問題
Product Understanding and Marketing12 分
4

4

2時間で修了

Prototyping and Testing

2時間で修了
10件のビデオ (合計91分), 1 reading, 1 quiz
10件のビデオ
Why and how to prototype14 分
Rapid prototyping and development5 分
Lean startup MVPs4 分
Choosing a wireframing/UX prototyping tool11 分
Anatomy of an experience map10 分
What you'll learn from user testing6 分
Analytics and insight8 分
Troubleshooting your customer discovery10 分
Levels of a product/service11 分
1件の学習用教材
Lecture Slides10 分
1の練習問題
Prototyping and Testing10 分

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Entrepreneurship: Launching an Innovative Business専門講座について

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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