This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
by Gabriel N G•
Knowledge is Power. I am glad to have taken this course. The course gave me a deeper insight into the world of Advertising and Marketing. Thanks for the opportunity. Time to put the knowledge into practice.
by Mohammad M•
Definitely the most comprehensive and practical course about advertising and promotion among coursera's courses. If you want to get as much as possible, read all suggestion reading and take quizzes as well.
by SHIBASISH C•
Very en lighting course specifying the details of Integrated Marketing , Advertising. Its also emphasizes on various methods or tools that are being used for Marketing ,advertising in a digital platform.
by Priyak B•
Professor Eda Sayin is very good at explaining the concepts. Discussions with industry experts has also helped a lot in understanding the theoretical concepts and its application in practical scenarios.
by Paola R L•
Recomiendo este curso. Su contenido es pertinente y actualizado. La forma en la que integra diferentes formatos (Entrevistas, gráficas, comerciales...) lo hace agradable y fácil de comprender y aplicar.
by Inna K•
The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.
by Sri V D•
Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.
by Sherif A•
instructor was very simple and define each topic easily and a lot of examples are given with each term .
i wish she give another course on marketing , and i will be the first one to participate in .
by Ximena C P•
La información presentada en los distintos módulos del curso fueron bastante interesantes. Asimismo, el manejo de aprendizaje de cada orador se complementaba perfectamente con los temas vistos.
by Alberto G R•
This course is really engaging! It gives you an overview of all important steps to build a consistent and coherent marketing communication strategy. The testimonials and speakers are great.
by Mostafa A H•
The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.
by Edidiong U E•
this course was very explanatory and informative
it has broaden my knowledge on digital marketing, advertising and public relations
i am glad to have successfully finished this course.
by Arjun K•
Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)
by Serena E•
I am a student of marketing and corporate communication and I found this course very interesting and well structured. I can't wait to attend the other courses of this specialization!
by Chinmay S•
Excellent course. very detailed in regards to communication campaign, objectives, etc.
However, more content on digital marketing, SEO & Social Media marketing would be beneficial.
by Justas M•
Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!
by Md. A B A•
Very enjoyable course through and through. The use of audio, visuals was brilliant, as were the interviews with industry experts and top officials from reputed companies.
by Cristina T•
I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.
by Leonard N N Y•
I enjoyed it. Its a great course and it covers a lot of stuffs in marketing communications. Real live interviews of marketing agencies with the latest marketing trends.
by Viktoriia K•
Wow! Enjoyed every single moment of this course. It's so on point! So informative! The lecturer explains it all so well.
Thanks a lot for your work and for this course!
by Taghiyev A I•
Very professional prepared course and is easy to understand for everybody. I highly recommend this course to those who want to gain more practical knowledge.
by MANJUNATHA S•
Its is a very informative course, where we can enhance our knowledge related to IMC, being a faculty of IMC its made me to upgrade myself with new concepts.
by Siphamandla Z•
These course was super insightful. I did not have a clue about the marketing process before, but now I have the confidence to take on multiple campaigns!
by Rosa A H•
Un curso excelente, dinámico y muy interesante para aprender más sobre las comunicaciones del marketing y diversos aspectos que se guardan tras de ellas.
by Ali B O B•
Thanks for the great content for Marketing Communications. I am looking to achieve more in my current job and this course definitely helped me. Cheers.