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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more に戻る

IEビジネススクール(IE Business School) による Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more の受講者のレビューおよびフィードバック



Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....



Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.


Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: 76 - 100 / 151 レビュー

by Ashly P

Aug 15, 2018

im so happy to learn this course from IE business school.

by Afag İ N

Jul 05, 2017

The professor, Eda Sayin perfectly explained the modules.

by Summer W

Feb 19, 2018

very helpful. Hope the examples will be more up to date.

by Zhang Y

Aug 08, 2016

Very useful and instructive. I really enjoy this course!

by Joey V

Sep 19, 2016

Excellent Professor! Great course... highly recommend!

by Andrea G U

Aug 19, 2019

Very interesting course, i learned a lot.

Thank you!


Jan 09, 2020

very complete, love the examples and the interviews

by Rishi S

Sep 23, 2016

Great Course for IMC insights....i simply loved it

by Paula M

Feb 10, 2020

Really helpful for me, and really well explained.

by Ivan Z

Dec 30, 2018

Great course with detailed and high-value content

by Ejirika P

Jun 19, 2016

Insightful on the various concepts of advertising

by Luznery d C V M

Jun 08, 2016

I liked the course as we go in every week. Join!

by Raunak S

Sep 24, 2019

Amazing course, highly recommended to everyone.

by Jani T

Mar 25, 2019

perfect !!! it was very nice experience for me.

by Raul L

Dec 29, 2016

I Enjoyed the course, it was very enlightening.

by Sayeed p z

Sep 18, 2016

Best course for beginners in Marketing field :)

by Arslan A R

Jun 02, 2019

Great Course full of marketing information.

by nora

Dec 16, 2018

The course was very helpful and beneficial

by Vibol M

Dec 17, 2017

Very useful module. Improve my knowledge.

by Ali A

Jun 06, 2017

I love this course, its very insightful!

by Ahmed B

Jan 19, 2020

excellent course & excellent trainer

by Vinitt J

Oct 14, 2019

wonderful content and teaching style

by Saumyata P

Jan 04, 2020

very informative and learnt a lot.

by Trần K

May 27, 2019

Thanks to Coursera and Lecturers

by Aleksandr N

May 30, 2018

Great course. Very informative.