Mar 12, 2017
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
Jun 17, 2016
Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!
by Albina Dunga•
Feb 21, 2019
by NIHAL SINGH•
Feb 08, 2019
good course for budding sports managers
by Deleted Account•
Jun 01, 2018
Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.
by Anastasiia Klevtsova•
May 03, 2018
I really like the course, I think it was very useful for myself and hope that these knowledge will help me in my future
by Irvin Fernandez•
Apr 16, 2018
by JOYCE AKABA•
Mar 25, 2018
by Ugo Orlando•
Mar 23, 2018
Structure was good. I learned a few things, although I already had experience in Sports Marketing.
One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.
Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.
Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)
I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.
by Alex Bragin•
Mar 04, 2018
Great course to understand main rules of global sports & entertainment marketing
by Jacques Randrianarivelo•
Feb 05, 2018
Professor is amazing...I liked it very much the way this course was taught! Many thanks for sharing those knowledge!
by Keishi Matsuyama•
Jan 13, 2018