WN
2021年2月3日
Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.
LL
2017年3月11日
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
by Joshua A
•2021年2月28日
very engaging and educative course on entertainment and sports marketing......the lecturer demonstrated immense understanding and appreciation of the subject area........
by Estefanía B Á
•2020年8月15日
I think an actualization of content and examples would be great, but the course is perfect for those who love sports and want to learn more.
by Andrew Y S L
•2021年5月27日
Would prefer more in depth and details
by Abidu R
•2020年7月21日
The course is good for beginners
by Badr A
•2020年4月20日
It was great, simple and clear.
by Montisa C
•2020年4月21日
Easy to follow and understand.
by Arjun S
•2017年5月27日
Educational but repetitive.
by Gianfranco M R
•2016年8月30日
amazing course
by Pratik D
•2019年9月22日
okay
by Ugo O
•2018年3月23日
Structure was good. I learned a few things, although I already had experience in Sports Marketing.
One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.
Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.
Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)
I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.
by Deleted A
•2018年6月1日
Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.
by Matteo T
•2020年4月22日
The arguments of the course are very basic under some aspects but it's very helpful to obtain the fundamentals of entertainment
by Elizabeth N C
•2021年10月16日
Give key points in practice to make this work in the area of International Entertainment and Sports Marketing
by Gowtham R
•2021年4月16日
It wasn't very good. Sure, I learned a bit, but it was not what I was expecting. The content lacked depth.
by Fardeen A
•2020年4月16日
The concepts are clear but lack of practical assignments means it can be forgotten easily
by Jonathan G
•2016年6月12日
Repetitive and surprisingly dry course.
by AngieShi
•2017年2月12日
inspiring, easy to absorb
by Abhishek D P
•2020年9月22日
Good
by Shariful A
•2020年5月31日
The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.
by Florencia
•2020年4月8日
Super basic. Descriptive with not real insights.
Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.
by Md. T H B
•2020年10月10日
Complete waste of time!
by Rohit k s
•2019年8月18日
not good