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Intro to International Marketing に戻る

延世大学校(Yonsei University) による Intro to International Marketing の受講者のレビューおよびフィードバック

4.7
590件の評価
145件のレビュー

コースについて

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

人気のレビュー

NH

May 12, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

フィルター:

Intro to International Marketing: 101 - 125 / 144 レビュー

by Gabriel A d L P

Feb 19, 2017

good course

by Gabriel M

Jul 03, 2020

Excellent!

by Dr V K S G

Aug 30, 2020

noon nopi

by abdallah a

Aug 21, 2020

Thank you

by Cicy c

Jul 09, 2020

excellent

by Abhishek P G

Jun 04, 2020

satisfied

by Sejan R C

Apr 18, 2018

i love it

by Diego A P G

Mar 07, 2017

excellent

by T.Vasunthra

Aug 12, 2020

Too Good

by AMJITH S

Jun 14, 2020

Easy one

by Jeet S

Aug 30, 2017

awesome!

by Taras M

Jul 08, 2017

LOVE IT!

by Mouhcine A

Nov 13, 2018

Merci

by DEBAPRIYO S M

Aug 04, 2018

GREAT

by 18BCO024-DEEPAK V P M B

Sep 10, 2020

Nice

by Nihad k

Sep 08, 2020

Good

by GLORIYA V

Aug 25, 2020

Good

by Subaharini.p

Aug 14, 2020

Good

by AKULA K R

Aug 06, 2020

good

by Tinnavalli v

Jun 11, 2020

Good

by Vajinepalli s s

Jun 10, 2020

nice

by Fhareza A

Sep 10, 2020

wow

by effat a

Apr 28, 2016

a

by Hjh S H M

May 18, 2020

This has been a very useful and insightful course especially for new beginners in marketing. All the series of lectures are easy to understand although there are some explanation on slides that could be better presented and there are some visuals of data that could be presented much more clearly. The additional reading materials shared are also very useful.

by Christine L

Mar 09, 2017

I enjoyed the course and appreciated his teaching style. It kept me interested and provided information that I may not have known previously. My only frustration was not being able to participate since I was auditing. Other MOOCs allow participation - you just don't get credit/certificate at the end.