Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
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知的財産法専門講座ペンシルベニア大学（University of Pennsylvania）このコースについて
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次における4の1コース
初級レベル
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
約16時間で修了
英語
字幕：フランス語, ポルトガル語（ヨーロッパ）, ドイツ語, ロシア語, 英語, スペイン語
学習内容
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
習得するスキル
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における4の1コース
初級レベル
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
約16時間で修了
英語
字幕：フランス語, ポルトガル語（ヨーロッパ）, ドイツ語, ロシア語, 英語, スペイン語
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ペンシルベニア大学（University of Pennsylvania）
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
シラバス - 本コースの学習内容
5時間で修了
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5時間で修了
8件のビデオ （合計61分）, 4 学習用教材, 4 個のテスト
4時間で修了
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4時間で修了
7件のビデオ （合計50分）, 4 学習用教材, 3 個のテスト
4時間で修了
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4時間で修了
7件のビデオ （合計59分）, 3 学習用教材, 3 個のテスト
4時間で修了
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4時間で修了
6件のビデオ （合計56分）, 5 学習用教材, 2 個のテスト
レビュー
- 5 stars84.54%
- 4 stars12.81%
- 3 stars1.94%
- 2 stars0.27%
- 1 star0.41%
INTRODUCTION TO INTELLECTUAL PROPERTY からの人気レビュー
AMにより2021年7月1日
You really get a current scenario knowledge like case studies of apple and gm . lots of knowledge was given which was new and interesting.
GJにより2021年6月28日
the only downfall is that the course is not updated, but overall you will get a good understanding of how IP works in real life with different case studies etc
NMにより2021年1月24日
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
SMにより2021年3月17日
Such an exciting subject to learn with real life examples and quite an engaging last assignment. The instructor is great!
知的財産法専門講座について
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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