このコースについて

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約29時間で修了

推奨:7 weeks of study, 2-4 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約29時間で修了

推奨:7 weeks of study, 2-4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
4時間で修了

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement.

...
5件のビデオ (合計32分), 9 readings, 4 quizzes
5件のビデオ
Revisiting Strategy7 分
Directing Vision6 分
Mission Remarkable5 分
Gearing Up To Score9 分
9件の学習用教材
Five Steps to a Strategic Plan3 分
What is a Vision Statement?5 分
Sample Vision Statements3 分
Review What Is Strategy?7 分
Invest in Your Success4 分
Why Small Businesses Should Scrap Strategic Planning4 分
What is a Mission Statement?6 分
Understanding Goals10 分
Why are Goals and Objectives Important?4 分
3の練習問題
Understanding What It Will Take To Launch6 分
Review of Key Strategy Concepts14 分
Understanding a Strategy Statement12 分
2
4時間で修了

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business.

...
5件のビデオ (合計43分), 4 readings, 3 quizzes
5件のビデオ
Effect Your Logic9 分
What's Your Stake - Part 29 分
What's Your Stake - Part 38 分
What's Your Stake - Part 46 分
4件の学習用教材
Are Entrepreneurs Born or Made?7 分
Summary: The Myth of the Idea10 分
The Value of Social Capital in Starting a Business10 分
4 Reasons Social Capital Trumps All5 分
2の練習問題
Keys to Starting Upside Down6 分
Capital Options10 分
3
4時間で修了

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business.

...
3件のビデオ (合計26分), 9 readings, 4 quizzes
3件のビデオ
Who Can Stake You - Part Two?7 分
Who Can Stake You - Part Three12 分
9件の学習用教材
35 Great Ways to Fund A Small Business7 分
Find Financing, Even If You Don't Fit a 'Type'5 分
Startup Business Loans3 分
5 Things You Should Know About Revenue-Based Financing5 分
The Basics of Crowdfunding5 分
How to Finance a Business With Your 401K5 分
The Search Fund Model5 分
10 Tips For Bootstrapping Your Startup5 分
Bootstrapping A Lean Startup10 分
3の練習問題
Money Milestones10 分
Who Can You Ask?8 分
Which 'Boots' Fund Best?4 分
4
2時間で修了

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business.

...
3件のビデオ (合計29分), 6 readings, 2 quizzes
3件のビデオ
Designing For Breakthrough9 分
Type Cast Your Business9 分
6件の学習用教材
Business Models Business Strategy10 分
Reinventing Business Models Through Risk Management7 分
How to Identify Your Riskiest Business Model5 分
Blue Ocean Strategy: Creating Your Own Market5 分
Value Innovation - The Key to Blue Ocean Strategy7 分
Four types of market (market maturity): Where does your startup’s product belong?10 分
2の練習問題
What Makes Your Business Model Work?8 分
Knowing Your Market10 分

講師

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Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
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Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

ミシガン州立大学(Michigan State University)について

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

How to Start Your Own Businessの専門講座について

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

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