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英語

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CommunicationNegotiationLeadershipCommunications Management

次における6の3コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes.

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8件のビデオ (合計39分), 3 readings, 1 quiz
8件のビデオ
Influencing Attitudes: Module Introduction56
Consequence-Based Arguments5 分
Consequence Desirability6 分
Consequence Likelihood6 分
Addressing Counterarguments6 分
3件の学習用教材
Meet your Professor10 分
Course Grading and Logistics10 分
References and Optional Readings10 分
1の練習問題
Influencing Attitudes10 分
2
24分で修了

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors.

...
4件のビデオ (合計16分), 1 quiz
1の練習問題
Influencing Social Factors8 分
3
28分で修了

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability.

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4件のビデオ (合計20分), 1 quiz
1の練習問題
Influencing Perceived Ability8 分
4
1時間で修了

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that.

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6件のビデオ (合計24分), 1 quiz
6件のビデオ
Prompts5 分
Inducing Guilt6 分
Course Summary: Adapting to the Challenge at Hand3 分
Conclusion of Course 3 with Dean Blount1 分
1の練習問題
Converting Intentions into Action8 分
4.6
97件のレビューChevron Right

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Leadership Through Social Influence からの人気レビュー

by DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

by THFeb 3rd 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

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Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

ノースウェスタン大学(Northwestern University)について

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Organizational Leadershipの専門講座について

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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