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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,659 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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126 - 150 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Julia A

Jul 17, 2017

It was interesting and worth to spend time even if you are not going to work with fashion right now. I got some new thoughts to upgrade my vision of social media strategy that I presented to a company that I'm working in at the moment. So go and entertain yourself with Bocconi University course! :))

By Silvia C

Jun 27, 2023

The course was easy to follow and full of very informative classes. My only complaint is that the course should be slightly updated with more up to date data. The 2020 pandemic shifted the fashion and online commerce business significantly and this should be taken into consideration in this course.

By SHIPRA W R

Mar 20, 2017

I have really liked the course . It has been more than one week that i have completed my profile as well as the payment but I have not received the certificate. I have cleared all the tests. I kindly request to expedite the certificate .It may be sent at my e mail id shipra_wadhwa@rediffmail.com.

By Sai S M

Oct 31, 2019

It's really an eye opening course for me of getting to know business terms and strategies in fashion and luxury world. The course resources and additional readings are useful and informative. What i liked most is about retailing part wish they could provide more on that. But still a great course!

By Jean V

Nov 28, 2020

This course is very clear and understandable even for those who don't know the fashion and luxury at first. A huge thanks to the professors and Bocconi to make this course available for us. I feel more confident concerning the luxury industry and the lessons developed my desire to be part of it.

By Ignacio V

Dec 11, 2015

Very interesting ideas. I don't work in the fashion or luxuryindustries, but some of the ideas learned in this course could be used to innovate within different fields. I especially liked the concept of Ingredient Branding and the part where they explain what Luxury is and how it is developped.

By Aleksandra H

Apr 20, 2020

Course what makes things clear in fashion. Smart , informative, shortly, objective... Course what gives you the real idea what is inside of fashion - then you can choose go throw or.. not. I got a feeling that I just graduated from kinda primary fashion school and ready to choose my direction.

By Maria F R H

May 1, 2017

Me encantó este curso porque te da un panorama muy real y práctico de las empresas dedicadas a la moda y como funciona la industria desde adentro; cubriendo todas las áreas que me interesa como emprendedora. Se me hizo un curso bastante flexible y perfecto de realizar. Lo recomiendo bastante.

By Mariana L

Nov 18, 2018

This course is very interesting for people who work on the fashion industry and want to further their knowledge on the business. I have to say it is a bit hard for a working person to keep up do date with the course, but the 6 weeks are more than enough to complete the tasks and learn a lot!

By Prem C P

Sep 16, 2021

Information is awesome in this course (Management of Fashion and Luxury Companies).

I thank Stefania Saviolo, Director Luxury & Fashion Knowledge Center - SDA Bocconi & Erica Corbellini,  Director MAFED - Master in Fashion, Experience and Design Management for adding value to my career

By Antonio d M

Jun 12, 2020

Is a comprehensive and very defined course, with very good reading material and real information about different companies in the sector. I'm very happy I decided to take the course. Now I'm playing with way more knowledge in the field. Thanks to the Instructors, Bocconi and Coursera.

By Roza Z

Jun 7, 2020

This course gave me an insight on what Fashion and Luxury is, as well as an insight on the industry. It was a starting point to learn more about Luxury and Fasjion Business. The Interviews with real people who work in the industry was an absolute inspiration and motivation to proceed.

By Daniel F

Jun 18, 2019

I learned more than I expected about the course, aroused my curiosity on many subjects and I can keep learning after finish. I liked the contents, the approach, vídeos and links to get more information online. I can indicate the course for more people interested about fashion content.

By Rainia R

Oct 21, 2022

It was a beautiful experience. I love the world of fashion and luxury however I was always on the consumer side of things till I had not started the course.

Now I completely understand the business perspective of the luxury world which is even more fascinating than the end product.

By Charles D W

Apr 14, 2020

This course is the exact refresher I needed! It also brought to light many areas of fashion management that I have not had the pleasure of learning. I am happy to be able to use the information I have gained when applying to my career and future endeavors in the fashion industry.

By Paris

Feb 17, 2019

This course really surprises me when I dive into the content, especially when it comes to the business model of every stage and brand, as well as I notice that, NO MATTER WHAT I learn, knowledges of econimics is first thing I should know, thanks for the devotion of two lecturers!

By Mehak G

Sep 28, 2020

Very informative course which enhance your understanding in the luxury n fashion field .Gives you a powerful insight into the world for future .

Thank you so much for the great instructor who constantly supported to explain things very well and assignments were very supportive .

By Ilaria L

May 21, 2020

I find the course very informative and well structured. I really enjoyed watching the different business cases that helped me to understand the concepts in a real business situation. I would only suggest to update the content as the fashion industry is changing quite quickly.

By Gainor W

Jan 26, 2018

I leaned core concepts from the fashion management world, logistics, business models, brand image and identity communication, etc from wholesale to e-commerce. Absolutely recommend it if you are interested in learning more about the most essential topics in fashion business!

By Ikan P

Nov 11, 2017

Absolutely essential for anyone who wants to work in the fashion and luxury industry. The teachers are great, professional and experienced and connect you to the real world of the industry by giving you daily examples and interviews with the actors of the business. A must !

By Jordan A S

Aug 29, 2015

So far, I love this class! the insturctors are very resptable, and dissect the knowledge in a way that is easy to comprehend. The exampes are relevant, modern, and I'm really excited to dive deeper.

Thank you Coursera for making this expeirence possible.

Cheers,

Jordan Swain

By Nicole E O C

Sep 24, 2021

This course was wonderful, it made me see that this is the market where I want to develop professionally. In addition, I learned about the history of fashion, how fundamental the consumer experience is and what I loved the most about business types in the fashion industry.

By Giorgia G

May 5, 2020

I really liked this course, it was very helpful to learn how a fashion company is managed, the differences between different kind of business models... the slides and the video were very accurate. I recommend this course to everyone who wants to learn more about fashion.

By Mohammad S H

Oct 19, 2020

I have learned a lot about Luxury Fashion and its evolving process. The best part is getting to know the different market segments. Hope everyone will enjoy the course. Lastly, Thank you so much to the instructors because their teaching method is great and articulated.

By Ana M R

Apr 30, 2018

A very useful and involving course able to give answers concerning what fashion, luxury, passion for this field mean. Is really fascinating how much fashion influences our lives without even realizing. Thank you very much for all the hard work made for all of us.