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Management of Fashion and Luxury Companies に戻る

ボッコーニ大学(Università Bocconi) による Management of Fashion and Luxury Companies の受講者のレビューおよびフィードバック



Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


Management of Fashion and Luxury Companies: 1151 - 1175 / 1,183 レビュー

by Helena


It is ok for some basic knowledge of the industry but the extra materials are the same as the videos and the case studies are not updated. Also the strong accent of the professor doesn't make it easy to understand and follow the lessons.

by Lin Y


While this course is very interesting, its contents are fairly fundamental and the tests are easy to pass. I suggest the content creators to further enrich the course with more in-depth knowledge and complexity. Thank you!

by Anna K


need update and more practical information

a lot of good theoretical information but not really was interesting to me because learned in the univeristy (but might be good for those who did not learned fashion marketing)

by JessF


The content of the course was very interesting and informative, however a lot of the industry examples and case studies were too dated and no longer relevant in the current fashion industry climate.

by Luis R N


Quite useful, but it would be great it would be updated with new content, since the market has evolved so much since the year of this program. Although I must say the content was good enough.

by Shruti b n


The session was amazing

Was expecting more video but through all this video I learned many things about fashion luxury companies etc.

by Selina M


A number of the links do not work and the course was recorded a couple of years ago so not as current as it could be.

by Noemie F


Very interesting format and content.

could use some updates, most examples are from 2013-2014. otherwise great !!

by Jorge P


It gives a good idea about this market, although some of the ideas could be more systemized and clear

by Silvia


Interesting course but not up to date, it's a shame many cases of studies are not relevant today

by Luciana


The English of the teachers is not very good. Is very difficult to understand them

by Nadine A N


The material is a bit outdated (2013) but the course is interesting enough!

by Sofia P


I learned a lot of stuff that I didnt know prior to fashion

by Beatriz M


The course is very complete but needs an actualization

by Andina n i


Many links doesn't work. Information already outdated.

by Ry G M


The module was alright but I got bored halfway through

by Bruna C M


Very good course but with a few OUTDATED materials.

by Silvana M


Sería increíble que actualizaran la información.

by Marloes W


Language sometimes not clear. Course old.

by Maria-Anastasia A


It gave me some nice insights o

by Federico G


the English speaking is poor

by Ирина Г


Довольно простой

by Cajetan M L


Very basic.

by Shubham m



by Yuta K


Very vague, inconsistent, some uninteresting topics, poor academic English level were my impressions but fashion industry works just that way. Unpredictable, pretentious and superficial. I was hoping to learn more about the actual business such as how they manage and build fashion brand.