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Management of Fashion and Luxury Companies に戻る

ボッコーニ大学(Università Bocconi) による Management of Fashion and Luxury Companies の受講者のレビューおよびフィードバック

4.7
5,068件の評価

コースについて

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

人気のレビュー

VK

2020年1月30日

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

2017年3月1日

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

フィルター:

Management of Fashion and Luxury Companies: 1176 - 1200 / 1,253 レビュー

by Shraddha V

2017年9月23日

Amazing content and delivery

by Elodie L

2015年9月5日

Intéressant et bien illustré

by Fiona S

2021年9月5日

may be actualized (in 2021)

by Alice A

2020年7月29日

Interesting and inspiring

by YILIN Y

2020年6月29日

This course is amazing.

by Giulia

2020年11月10日

english was really bad

by Chiara B

2022年4月19日

Really interesting!

by Poonam J

2017年7月28日

easy to understand!

by Serena W

2016年8月17日

Excellent content!

by 曾晶

2015年12月24日

很完整的论述,对于建立基本框架有用

by Laura P

2017年6月21日

Very interesting

by Zaid D

2015年8月17日

Amazing course!

by D H

2020年7月13日

YES I MADE IT1

by Paula D

2020年4月22日

Muy buen curso

by Belen S

2019年12月6日

Aprendí mucho!

by M J

2022年2月3日

Knowledgeable

by Angel D M G

2021年5月18日

It is great!

by ANTONIO

2016年3月16日

interesting

by Josue M M R

2021年10月1日

Buen curso

by Inna P

2016年11月17日

Helpful!

by Aparajita B

2017年3月30日

great!

by zyna s

2016年10月9日

good

by Pool G

2016年1月10日

****

by Valentina P

2020年6月4日

.

by Maria P

2022年8月19日

It was an insightful course about the fashion and luxury industry. There is some feedback I would like to share with the creators of that course so that it remains relevant and updated: 1. Some links do not work (it does not give the best impression) 2. As fashion is defined by fast movement the videos shared in my opinion need to be updated and should not be of almost a decade ago 3. Apart from discussing the current trends of the luxury industry (like corporate responsibility), and some obvious future trends like the importance of e-tailing, I would love it if I had seen some more interesting and unique insights about the evolution of the luxury goods industry. There was nothing mentioned in the course I already didn't know. 4. Before starting the lesson I was a bit concerned that the weight on these (fashion and luxury) industries (although intertwined) would be disproportionate and this is the impression I was still left with when I finished the course. I feel like fashion was given more space than luxury. Thus my suggestion is to maybe separate these two subjects into two different courses so that people coming from different industries will choose the right course for them. Thank you for all your effort to put this course together and for the knowledge you shared with us.