Jan 31, 2020
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
Mar 02, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
by Assem Z•
Dec 08, 2017
I loved the course! A lot of information, very interesting topics and assignments. I wouldnt say its easy to pass, but that makes it even better, because you have to make an effort and its makes me feel accomplished just passing the tests. Thank you for the course.
by Pierina A D C•
Feb 25, 2020
Definitely, I'm glad I did this course. It helped me a lot to have another POV about fashion and luxury. I would definitely update it because the content is from 2013, but in general, I believe it was great.
Thanks to Universita Bocconi and all the people involved.
by Chiara M D•
Aug 23, 2017
This course was amazing. I am thankful to these two professors and Bocconi University that developed it for Coursera. It is really great to live in era where all this expert knowledge is so easy to access. Thank you again, this course is organized in perfection.
Sep 11, 2016
It would be nice to have a second part of those topics involved in this course,
In particular, how to use the luxury strategies for other products such as perfumes, bags, jewelry, etc.
Also, to go depper in terms of luxury advertising communication analysis
by Eri G•
Nov 07, 2019
Excellent! Content & Professors are some of the best in the world of the Fashion Industry, the content has high quality and the interviews are very good, too! Hope Bocconi can add more Fashion Courses in Coursera or even a Fashion Diploma. Kind Regards!
by Aboud K•
Oct 04, 2015
Short explanation, too many concepts and no sequence of theories introduced.
On the other side, very nice subject and materials, I assume that the profs are very good too, just restructuring of the whole story-tell of the course would be more effective.
by Beatriz T•
Oct 17, 2017
Great course to learn and increase your knowledge on fashion and luxury! The videos and all the material are a great source for learning. I would totally recomend this course for anyone who wants to further now morw about fashion, business and luxury!
by YIXIN Z•
Dec 09, 2018
An amazing course for those who has never got in touch with fashion industry and would like to step in. Clear structures and easy to understand. The cases and interviews are quite helpful for understanding and make the course not too theoretical.
by Roberta R•
Jun 11, 2018
I really liked it, for me it was a way to study and review in details some information about fashion and luxury. The material is very useful and interesting, I would suggest only to update the reports proposed to one year previous to the course.
by Juhi S•
May 01, 2016
this is the best online course i have studied. Please come up with some more fashion and accessory courses also, because being an accessory student in delhi, India, I have always looked forward to whatever knowledge i can get, i should grab it.
by José R H•
Aug 19, 2017
I didn't have any experience (or knowledge) in the fashion industry. The course was a great primer towards understanding such an important and ubiquitous area of business. I specially enjoyed the lessons and insights given by Erica Corbellini.
by Adekemi A A R•
Aug 09, 2017
Amazing course,though it took me several months to complete it it was so worth it. I got a deeper view in the fashion industry management as well as the luxury companies. The interviews with the different directors and CEOs were very helpful
Oct 10, 2017
Very enriching. The course gave me the theoretical and practical tools to implement strategies on product and brand management, strategic communications and marketing, and brand identity among other elements of the science of branding.
by Justin S•
Jan 28, 2017
I absolutely loved this course. As an employee on the digital side of one of the world's leading beauty brands, I found this course extremely relevant to the real-world marketing & strategic issues I face on a day-to-day basis.
by Eduardo M•
Apr 09, 2016
A very interesting Courser where you can learn many things from the basic concepts of the Fashion and Luxury world. I hope to see more courses focused on Fashion and Luxury soon in Coursera, that would be so much appreciated!
Dec 14, 2019
Very interesting course, with big contents and lots of information. More addressed to people with a business degree.
Just one suggestion: as the course is meant to be for international students, English should be improved.
by Shubin Y•
Aug 07, 2017
It is a really high quality course. I can see the effort of the production of this course. For example, the interview with the CEO of many fashion companies really provides us with some insights of the fashion industry.
by C. G A•
Feb 24, 2017
great course, such a comprehensive look at the business of fashion. also, the videos are very manageable, right length, and the instructors and guests are extremely professional and pleasant to listen to. well done!
by Prachi P•
Mar 05, 2017
Had a great time during this course. Having no knowledge of this sector, this course has been extremely helpful and informative. It has helped me get an insight in to the Fashion and Luxury world. Great course!! :)
by Shivali P•
Aug 26, 2017
A highly application oriented course with a substantial number of case studies and interviews with industry insiders. An innovative platform to begin understanding the world of luxury and fashion brand management.
by Lydia P•
Aug 12, 2019
Rich in knowledge, great guests and case studies. Vastly knowledge lecturers. Tough but worth the time and the effort to complete it. I learned crusual things that would help me in my work (business consulting).
by virender g•
Jan 28, 2018
This course helped me get a deeper understanding in fashion and luxury concepts. Even though i have a background in Fashion retailing, this course helped clarify a lot of fundamentals which i didn't know earlier
by Simone F•
Feb 22, 2017
Sensacional. Aprendi muito com esse curso e ele me motivou a me aprofundar mais sobre o tema de gerenciamento de empresas de luxo. Parabéns Bocconi por oferecer um curso de excelente qualidade e de fácil acesso.
by Kate S M T•
Apr 09, 2020
Es un curso muy completo que me ha permitido no solo aprender del funcionamiento de las empresas luxury, sino también poder tomar conocimiento de muchas marcas en el mercado y la historia de cada una de ellas.
by Amanda R•
Jul 21, 2019
Course was good. I have learned a bunch of important things, slides are nice and well-designed, interviews and case studies are useful. I admit that following Erica sometimes was quite hard. Very good course!