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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,659 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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526 - 550 of 1,377 Reviews for Management of Fashion and Luxury Companies

By Sharmin K

Apr 20, 2021

Superb course...very beautifully explained, and the reading material was highly useful.

By Jose L R C

Sep 15, 2020

A great experience, knowledge and strategies for management and marketing for business.

By Janvi B

Jun 20, 2020

it is a very efficient course. covers most of the part related to the fashion industry.

By Silvia L C

May 3, 2020

Love it! I have learned so much! This course gave me some new ideas. Thank you so much!

By Saba E

Nov 29, 2020

A great introdution into the luxury fashion industry with great exmaples and insights.

By Vladimir A

May 7, 2020

Basic knowledge about the fashion and luxury business, still very useful and complete.

By Trisna K

Jun 2, 2021

Gratitude, Blesssed and Happy. The true meaning of Fashion is about life expression.

By Kristine R

Nov 25, 2020

Great combination to connect stylist and business knowledges. I enjoyed it very much!

By ana t

Aug 30, 2020

me gusto mucco. Es muy calro, la informacion es actual y tiene casos muy interesantes

By Laura H P

May 6, 2020

It is an excellent course. However, it was created in 2013 and it need to be updated.

By Betgeri R B

Apr 20, 2020

Really informative and useful course. Good content and very penetrable video lessons.

By 100408226

Mar 14, 2020

Teachers are great, content is very interesting and the course is very well designed

By Andrea B

Apr 7, 2019

Great insight into luxury brand content with great case studies to explain the theory

By Priyanka K

Jan 27, 2019

Very good course to kick off a management role in Fashion and Luxury retail companies

By Dominika R

Oct 17, 2016

Great course! Amazing teachers, a lot of information and very interesting interviews.

By Alla E

Jun 27, 2022

It was interesting and helpful to learn new information about management of fashion

By Milena M

Feb 6, 2022

Thank you University Bocconi and thank you Coursera for this amazing opportunity. :)

By Alessia D

May 30, 2020

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

By Thalia P O

May 27, 2020

Interesting and easy to understand, all the cases and interviews are very helpful...

By Franziska

May 17, 2020

Great course. Learned a lot. The videos and reading material are very well prepared.

By Karina D

Feb 26, 2020

Vey interesting content, especially interviews with different brand representatives!

By Shokoufeh S

Feb 22, 2019

Wonderful opportunity to learn more and more about the industry in a very clear way!

By Sevinch O

Jul 9, 2023

The best course for anyone looking to explore the fashion industry! 100% recommend!

By Yueyi W

Aug 2, 2020

Very useful and high quality course for people who interested in fashion management

By Snigdha B

Jul 16, 2020

I LOVED IT, learned so much about the industry in terms of business and management.