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Management of Fashion and Luxury Companies に戻る

ボッコーニ大学(Università Bocconi) による Management of Fashion and Luxury Companies の受講者のレビューおよびフィードバック



Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


Management of Fashion and Luxury Companies: 701 - 725 / 989 レビュー

by Subhajit M

Jan 05, 2019

Very insightful

by carlos e c

Aug 25, 2018

You'll love it!

by Roberta L

Jun 27, 2017

amazing course!

by Alex P M

Feb 02, 2017

Excelente curso

by Chenjun Z

Aug 09, 2020


by Ifunanya o

Oct 15, 2016

very educative

by Tobias R

Mar 31, 2020

good overview

by Maria F

Mar 02, 2019

Great course!

by Matteo D M

Oct 14, 2018

Great course!

by Eva V

Nov 04, 2017

Great course!

by Marco A C G

Oct 22, 2017


by Xinru Y

Jul 28, 2017

learns a lot!


Jul 12, 2017

Insightful ..

by Amanda S

May 22, 2017

Great course!

by Livia M

Apr 18, 2017

Great course.

by Joanna M

Nov 07, 2016

great course!

by Solangel G

Oct 17, 2016

Great course!

by Andrea

Nov 01, 2015


by Evgeny B

Oct 13, 2015

Great course!

by Ludovica N

Oct 22, 2020

amazing !!!!

by Inês C R D F

May 25, 2020

Great course

by Alizée V

May 13, 2020

très complet

by Guillermo L

Oct 08, 2016


by Yves Z

Dec 13, 2015

great course