What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.
by Ricardo A C•
Yo encontré este curso y lo tomé por curiosidad y gusto por el segmento de lujo.
No he tenido la oportunidad de trabajar en una empresa de lujo en México ni en ninguna parte del mundo, pero, lo que se aprende en este curso puedes tomarlo para cualquier industria en la que te desarrolles (con algunas restricciones para la industria farmaceutica farmaceutica).
A cualquiera que vea este curso, se lo recomiendo para tener idea de lo que es cunstruir un nombre, una marca y conocer sobre el posicionamiento de la misma.
Gracias por este curso.
I really enjoyed the course and the materials. I have learned a lot of fashion and luxury brand management such as business model, distribution channel, communication. And what is most important is that the course gave me a different perspective on fashion industry, it is not only about designers and rich customers, it is also about the people working behind the brand, the company behind it, etc. So I want to say thanks to the professors and University of Bocconi for presenting this course on coursera.
by Yaqing H•
First certificate obtained! This is a rich course where we can learn theory and get to know the industry. The course provides guest speaker videos, detailed lecture notes, and other forms of interactive learning. Although the lecturers have an Italian accent, it does not hurt at all. Thank you so much! Suggestion: 1. making assignments a little bit more challenging, so students could have a deeper thought about the topics; 2. the final quiz could be an essay or branding/marketing plan.
by Mahak M•
A very well designed course. It gives you a 360 degree, in-depth experience about managing fashion and luxury companies. For a novice like me, it was a perfect way to divulge into the world of luxury management. I learnt some very interesting concepts, trending business models and fashion terminology which will surely help me in my professional life. They have curated some chosen live-case studies, CEO interviews and additional videos which help immensely in the learning process.
by Denise R V C•
Although I did not finish the course, I enjoyed and was very satisfied with the content. The lecturers, although not very fluent English, were the best and new exactly what they were teaching which made me very happy. I easily understood what was being taught from the beginning. Although my passion is Fashion Design, this course helped me understand more about the Fashion Industry and everything behind the scene within the Industry. I am very happy with the knowledge gained :)
I was very happy and satisfied about this course, It is really well structured, the lessons are very captivating and interesting. One of the aspects that I appreciated most are the interviews with fashion expert, the videos and the last material related to annual report, because give you a concrete knowledge about this sector. I understood better many aspects and differences, especially speaking about business models and the product development. This course was very helpful!
by Ana V T S•
This is an excellent course! I learned a lot about the fashion industry and the explanations were really clear. The exams are challenging and the pushed me to give my best.
I don't believe the accent of the professors were incomprehensible as many other students say, i actually liked them!
I think it would be very helpful to have examples of different brands instead of focusing on only french and italian brands, just to bring more examples that more people could know about.
I would like to thank Bocconi Fashion Institute for this wonderful course. My personal appreciation to the Bocconi for offering this at free of cost though the fashion courses are very expensive. I am sure that I have learnt important aspects of Fashion industry due to this course. May be in near future, i will study in the Bocconi Institute due to its wonderful faculties. I request you to offer more courses in this field. Thank you very much once again. Love from Paris.
by JOSÉ A•
This course is such a powerful tool whether you are familiar with fashion and luxury or you already know these industries. The course dissects the most important themes in terms of management to understand why fashion and luxury are different to any other industry. It sets the basis for any of us to work in this kind of business. The modules are clear and well-structured, and you have complementary tools to strengthen the knowledge.
by Ruth C•
An absolutely complete course that teaches about Luxury companies, but mainly about Fashion. There are 2 great teachers that gives contents, but also makes sudents think about future and trends. Cases and interviews are also great !! I got very impressed about quality of Albini Group. Its clearer for me definition luxury vs fashion, business models, differences, challenges and opportunities in Fashion companies. Thank you Bocconi !
by Aura C•
Hi there I am an established fashion designer living in Los Angeles, but with european heritage. Ive heard about the course from other artsy friends and my husband suggested to take a look. It was very interesting and it offered a better understanding and structure of the knowledge i and experience i already have in the industry. This course is good for people who are both beginners or advanced in fashion knowledge. Thanks
by T T•
Excellent! Well delivered lecture videos. Great interviews to link together content. The quizzes and exams is will written. I purchased the two text books for additional reading. The books are hard to order in Canada. It may be helpful to provide Ebook version as well if the books can be referenced for suggested reading sections each week. Overall, this has inspired me to further courses with this University.
by Vasanth K D•
One among the best course I've taken in my career. The teachers are really great and the materials are really informative for learning. I would like to recommend it to anybody who is interested to learn the basics of fashion, branding and retailing. Finally, I would like to convey my sincere thanks to coursera, the organizers and also my teachers for providing me the Financial Aid support to learn this course..
by Marcello T•
I have to admit. Some online courses are quite shallow; but this one is so enriched with interesting content and unrivalled explanations. I don't want to extend myself but I now see the fashion/luxury world with a new set of eyes that allow me to understand and differentiate all/most aspects that are unbeknownst to the average consumer. This is definitely a course to review on a regular basis! RECOMENDED 100%!
by Samiha A•
A great way to learn about the foundations of the industry from a lot of different subject areas- marketing, operations, strategy etc. Both course instructors were knowledgeable, engaging and comprehensive in their delivery of the facts and information.
I really enjoyed this course. It has not only provided me with more useful knowledge on the industry, but taught me elements I can implement in my projects.
A great basic fashion business course on the luxury side business and the many categories you can find within. I would love to see a more expanded continuation exploring the middle ground of the fashion business found between luxury fashion brands and fast fashion brands. Which although less explored continues to be a thriving sector. Thank you to all the professors and assistants who made the course happen.
by Inès K•
Ce cours est très complet. Il contient, outre les bases du management du luxe, de nombreuses informations concernant le monde de la mode en général (comment créer sa marque, quelles sont les tartégies clés à adopter...). Il contient aussi plusieurs études de cas très détaillées sur des grandes marques ce qui est très utile pour comprendre le fonctionnement des marques. Je suis ravie d'avoir fait ce cours !
by Hiba K•
I loved this course, it was extremely up to standard and beneficial. I wish it went longer. I felt it ended a bit too soon! still got a lot to learn and go into details. It could've used to go over Annual reports and discuss them or go actually behind the scenes on case studies to better implement the things we're learning with concrete and elaborate examples. I highly recommend this course. thank you!
by Natalie N•
Bocconi appears to be a prestigious school and it's so wonderful of them to offer a glimpse into the world of fashion and their luxury and fashion course. Of course, I feel the course could have delved deeper into various topics, but as it is provided for free, I am happy with what I've learned so far nonetheless. The professors were personable and the topics were thought provoking. Thank you Bocconi!
by Yarquelis C•
Me ilustro mucho la informacion que obtuve en este curso, apesar del tiempo que me tomo, por tener poco tiempo disponible, puse de mi parte para culminarlo, estoy muy agradecida con los profesionales que nos impartieron su conocimiento porque conocer un poco mas profundo el significado de empresas de moda hace que tenga sentido porque el costo, su calidad y su forma de obtener sus productos. thanks
by Diana L•
I really enjoy the lessons because they show me the professional structure of the fashion industry and the main players in luxury. The examples were perfect to illustrate every chapter. It was interactive, worthed and glamorous. I enjoyed how fierce are Italians of the Made in Italy label and I understood a little more of this concept thanks to the explanations in the videos. I recommend it 100 % !
by Arshia b•
An amazing class...with all the details about luxury fashion brands covered very emphatically...Both the professors took through the course very smoothly and systematically....The approach towards how complex the management is, has been surely dictated via this superb course...kudos to the entire team for working on this stupendous course...it was indeed an engaging and informational journey :)
by Yukiko S•
Management of Fashion and Luxury Companies course from Bocconi University was very meaningful and useful for me to breakthrough some entry barriers I had with the field of luxury and fashion marketing. It basically covers all areas of fashion and luxury company management with focus on the histories, definitions and real practices. I can't thank enough. I loved it and appreciated it so much.
by Narima L B L•
I learnt A LOT from it! It was really worth it taking the course, as it gave me a broad introduction on the main aspects of the complex fashion and luxury industry. I believe the evaluation system (the quizzes and final test) could be better (challenging in a smarter way); regardless, the course provides great tools for those who desire to understand the world of fashion and luxury better :)