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Management of Fashion and Luxury Companies に戻る

ボッコーニ大学(Università Bocconi) による Management of Fashion and Luxury Companies の受講者のレビューおよびフィードバック



Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


Management of Fashion and Luxury Companies: 901 - 925 / 987 レビュー

by Sandra M

Apr 26, 2017

Very informative ! Could use a section with a little bit more figures analysis !

by Andrea F

May 04, 2020

Very interesting course to be able to understand the fashion and luxury world.

by Mariia M

Apr 07, 2020

good additional documents, wanted more insights and examples, more modern view

by Irtaza S

Sep 14, 2019

Great starting point to get an insight into how fashion blends with business.

by lisbona

Oct 17, 2016

good lessons + good teachers + good contents, not enough interaction though

by Thea M

Nov 05, 2016

very informative course!! Coursera should have more fashion related courses

by Hoang K B

Sep 03, 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)

by Clara O

May 23, 2020

Really enjoyed the course. It contains good and professional content.

by Jayati M

Apr 30, 2020

Informative course with great use of real life examples and reports!

by Paola G L

Aug 25, 2020

Great course for a first approach to fashion and luxury management.

by Santiago C

Jan 02, 2016

Excellent course, but the english of the professors can improve...

by Siham E

Feb 22, 2018

A great quick intro into the fabulous world of luxury fashion!

by Davide G C

Feb 17, 2016

Excellent contents, but relator's english is pretty bad. :-)

by Yamini S

Aug 26, 2015

Would have liked some more examples for the explanation.

by Motet D L P

Aug 05, 2020

great course. well explained and nice interviews around

by Mohammed K

Apr 10, 2020

Was great knowledge that have been beautifully amazing

by Riccardo G

Jul 13, 2017

Very informative.

English language not always the best.

by Wei F

Jul 05, 2020

nice to know some fashion knowledge at a basic level!

by Amanda F

Aug 15, 2015

Very interesting to find out about luxury brands.

by Hannelore T

May 19, 2020

Super interesting and good insight information!

by Alice V

Aug 04, 2020

Interesting course, dynamic and well organized

by Aneil L

Nov 11, 2019

The lecturers gave really relevant examples.

by Sahar S

Oct 07, 2019

Very useful course with detailed information

by Cristina P

Jul 20, 2017

Clarity and vary interesting content!

by Walter M T

May 21, 2020

Very well prepared.

Clear exposition.