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Learner Reviews & Feedback for Make the Sale: Build, Launch, and Manage E-commerce Stores by Google

4.8
stars
1,118 ratings

About the Course

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices - Explain how to conduct market research and product research - Set up a mock e-commerce store using Shopify - Use Google Ads to engage e-commerce customers - Explain how trends and seasonality affect e-commerce businesses - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. - Optimize a checkout flow for customers...

Top reviews

SD

Dec 10, 2022

Engaging material, enlightening activities, and very well presented! Would be interested in a full course devoted to product research and development, product sourcing, and product fulfillment.

RP

Aug 30, 2023

Great course! It helped me undesrtand the different ways I can build my business based on sourcing and /or fulfillment and it was a huge contributor to my overall understanding of ecommerce.

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1 - 25 of 233 Reviews for Make the Sale: Build, Launch, and Manage E-commerce Stores

By Brandon R

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Jun 15, 2022

Like all of the courses in the Google Digital Marketing Specialization, the information is well presented and easy to digest. The supplemental learning materials and readings will help you master the subjects and are absolutely required if you want to learn more than superficially. This particular class covers many topics that most consumers will be well aware of without having ever taken a marketing class! There is a section devoted to setting up a mock store on Shopify that was quite interesting. This class is a solid 4 out of 5, with a deduction of one star because I think that the presentations should be available for simplified note taking.

By Chinonyerem O

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Jul 9, 2022

I really enjoyed the videos, course work and practical applications. It definitely build my confidence with building, launching and managing an E-commerce store.

By Sharon I B

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Jun 9, 2022

If this part of the course doesn't get me a job in Digital markerting and Ecommerce, I don't know what will!

Loved the tutor too.

By Karin B

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Jun 22, 2023

I wholeheartedly recommend the "Make the Sale: Build, Launch, and Manage E-commerce Stores" course to anyone who wants to excel in the world of ecommerce. The course's comprehensive content, interactive learning approach, and practical focus make it a must for beginners.

I extend my heartfelt gratitude to the course instructors and Google for curating such a remarkable learning experience. The skills and knowledge I have gained through this course will undoubtedly propel me towards success in my e-commerce endeavors.

From the very beginning, the course engaged me in a captivating learning environment. Each module was thoughtfully designed, taking me through the entire e-commerce journey from start to finish. I gained a deep understanding of the fundamentals, learned how to optimize marketing strategies, and discovered innovative ways to engage customers online. More important I had the hands-on experience with Shopify. Through building and managinge-commerce store, I gained practical insights into the platform's functionalities. This immersive approach allowed me to apply the concepts I learned in a real-world context, solidifying my understanding and boosting my confidence in navigating Shopify effectively.

By D P R J

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Feb 21, 2023

It is designed to teach students how to create, launch, and manage an e-commerce store. The course covers topics such as creating a product catalog, building a website, managing inventory, and marketing strategies.

By Vishnu T

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Dec 26, 2022

it's a field that always delivers new challenges and offers ample opportunities to learn and grow as a professional. If you like variety and change, marketing is a great career choice!

By Jade C

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May 10, 2022

Great opportunity to get hands on experience using the Shopify software. I also liked how Google Ads was explained with the real life examples like ecommerce seasonality.

By Sarah A

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May 10, 2022

Made me understand and feel more confident with managing businesses online.

By Mujtaba H

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Jun 24, 2022

good for learning shopify and ecommerce

By Travis S (

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Nov 15, 2022

Too many colored people and not enough white people. Every case study is concerning black-owned businesses, which I don't care about.

By Patricia P

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Jul 28, 2022

The course does not work and needs to be fixed. Go and check it. read the reviews that is why no one completes it.

By Pawan k s

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Jul 28, 2023

very intersting and tuff also but thankuh coursera

By AYMANE I

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Feb 26, 2024

"Make the Sale: Build, Launch, and Manage E-commerce Stores" course provided by Google through Coursera is an invaluable resource for anyone looking to venture into the world of e-commerce. The course covers a wide range of topics, from setting up an online store to implementing effective marketing strategies and analyzing performance metrics. One of the standout aspects of the course is its practical approach, offering step-by-step guidance on how to build and optimize e-commerce websites using platforms like Shopify. The instructors provide clear explanations and actionable insights, making complex topics accessible even for beginners. Moreover, the course emphasizes the importance of customer-centric approaches, teaching students how to enhance user experience, manage customer relationships, and drive sales through targeted marketing campaigns. Additionally, the inclusion of real-world examples and case studies adds depth to the learning experience, allowing students to see e-commerce principles in action. Overall, I highly recommend this course to anyone interested in starting or improving an e-commerce business. It equips learners with the essential skills and knowledge needed to succeed in today's competitive online marketplace.

By Deleted A

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Mar 21, 2023

One of the best interactive course in this program after course 2 with coach ak. This course i found most connected to. Loved the way cindy taught every concept. Her way of explaining is just so amazing. With every video she started with an encouraging statement lot of great work. Then in the end she ended up using meet you there with that pleasant smile. Again in next video she didn't started just like that. She included all the previous topics again and in every video she always mentioned positive words including that you'll achieve this gain this skills and also the content was the BEST ! Because all the analogies and difficulties or concepts were explained through animated images visualvisuals and it made me build more interest. Activities were also shoshort and sweesweet .the reading part was short and understandable. Everything was best. Please make the similar content for Analytics and social media marketing. Also course 7 is going totoo Fast.. not able to understand or match that speed.

By Ethnaj

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May 5, 2023

A very informative and engaging experience. The course covered a range of topics, and the instructor was very knowledgeable and experienced in the field. The course was also very well-structured and easy to follow, with plenty of practical exercises and examples to help reinforce the concepts being taught. I also appreciated the flexibility of the course, as it allowed me to complete the coursework at my own pace and on my own schedule. Overall, I would highly recommend this course to anyone looking to improve their digital marketing skills.

By Nathalie M

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Sep 1, 2022

I successfully passed this course with the highest grade which is 100% or A+. This is to testify how I enjoyed the learning process. I learned a lot in the e-commerce field which will definitely be my niche for the next years. I gained valuable new skills such as website structure, fulfillment and delivery, seasonality, e-commerce strategies and platforms, and so more. I feel confident and more equipped to compete in the market. Thank you so much to my Instructor, I will be forever grateful for your service.

By Rais H

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Mar 14, 2024

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

By Sergey M

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Mar 16, 2023

I highly recommend this course for anyone interested in learning about e-commerce and Shopify. The course covers essential strategies and practices, product research, customer outreach, and checkout optimization. By the end of the course, you'll have the skills to set up your own e-commerce store and engage with customers using Google Ads.

By James W

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Apr 11, 2023

I did not anticipate enjoying this course, but I actually did. Amazon has too much of the e-commerce market, and I think it's time for more companies to take back their digital sales. There are options out there like Klarna to help stores set up e-commerce stops, and of course those listed in the course as well!

By Ahmad A

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Jan 15, 2023

A very good overview of e-commerce, and the main components of building an e-commerce website.

The activities give clear examples of real-life situations, and the free trial of Shopify for 60 days is amazing.

Thanks to everyone who prepared this course, and special thanks to the amazing instructor.

By RIEANNA L

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Mar 19, 2023

I run an online store that I set up myself and figured out how to do all the marketing and listing things and everything that you do when running an online store. I new how to do the work and now I can do it better and I know the names of what I have been doing. Thank you so Much

By Dasharatha H K S

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Dec 9, 2023

I'm a university student. Thank you very much. This course is amazing. This course is invaluable. The teaching quality at Coursera is perfect. This gives infinity value to the certificates provided by Coursera. Coursera is marvelous. I want to thank again for the great experience.

By RAJANI K C

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Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. Overall, it was a great learning experience.

By Angie N H C

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Feb 19, 2023

Un excelente curso, la vrdad te da más que bases sólidas para iniciar en el gremio de comercio electrónico. No solo ocmprendes la terminología usada sino también que otras habilidades puedes desarrollar para tener más éxito en tu sitio de comercio electrónico. Gracias.

By Mohammad M

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Jun 5, 2023

Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.