Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
IEビジネススクール（IE Business School）
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars61.66%
- 4 stars25.93%
- 3 stars8.25%
- 2 stars2.24%
- 1 star1.90%
MARKET RESEARCH AND CONSUMER BEHAVIOR からの人気レビュー
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
Prof Sameek Simha explained everything to be easy to digest even for newcomer in this industry, besides roleplay videos has helped visualizing in real life example. very great job.
One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.
It is an excellent course to provide quality knowledge on the fundamentals of market research and consumer behaviour. Highly recommended for people interested in core marketing.
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?