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Marketing in an Analog World に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Marketing in an Analog World の受講者のレビューおよびフィードバック

4.7
472件の評価
87件のレビュー

コースについて

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

人気のレビュー

A

Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

MW

Aug 29, 2019

Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.

フィルター:

Marketing in an Analog World: 26 - 50 / 82 レビュー

by Andrejs V

Nov 07, 2017

Great topic covered, the course is up to date.

by FREDRICK A A O

Jul 04, 2018

The course was very practical in it's approach.

by Claudio L

Nov 10, 2017

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

by Hassan S

Apr 17, 2018

An exceptional course, very very practical.

by Rohit K

Oct 20, 2017

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)

by Vibol M

Feb 16, 2018

very usefule

by Sarunya W

Jul 06, 2018

Great course

by Elisabetta S

Oct 24, 2017

Every course hold by professor Aric Rindfleisch is extremely fun and interesting. No wonder this will be a successful course! I really enjoyed it and hope to find some new content from the professor on Coursera.

by Farhad S R

May 07, 2018

The best course of this package.

by Andrew C

Nov 30, 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

by Teresa B

Nov 23, 2017

really interesting course with plenty of different materials to learn from. sometimes hard to complete in a reality different from the US, but great otherwise

by Ritesh K

Mar 11, 2018

excellent course. recommended only only for people persuing elarning in DIgitial Marketng .. But to all. this is a course which will make one realise how digital is good and bad .. and how to we go or go along with.

by Jorge A G O

Apr 09, 2018

The course is really good, but the reviews work had a problem a lot of users use two start system and get stuck in the course. A lot of people get desperate.

by Marcus U

Nov 22, 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

by Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

by Pavan K T

May 16, 2018

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

by keki k

Nov 11, 2017

Thanks for the wonderful insight

by tiago t

Feb 08, 2018

Aric is the best!

by Gwen P

Nov 07, 2017

Excellent assessment and insightful learning on a much unstudied topic, the world is going to digital, but there's also a lot still happening in analog. Professor Rindfleish does a masterful job of uncovering the nuance of this topic. The guest lectures are quite insightful and helpful as well.

by RUSSELL M

Nov 07, 2017

Great Course

by Tara M

Feb 06, 2018

so interesting learning about new technologies and their implications

by Kenrick H

Nov 12, 2017

This course was awesome. Very fun with key insights.

by Abhishek C

Jul 04, 2018

Goodunderstandign

by Javier V

Jun 11, 2018

Excellent, eye opening

by Karolina K

Mar 13, 2018

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.