Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
このコースはデジタルマーケティング の専門講座に属します。
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
このコースについて
190,161 最近の表示
受講生の就業成果
38%
コース終了後に新しいキャリアをスタートした
36%
コースが具体的なキャリアアップにつながった
12%
昇給や昇進につながった
習得するスキル
AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
受講生の就業成果
38%
コース終了後に新しいキャリアをスタートした
36%
コースが具体的なキャリアアップにつながった
12%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における7の2コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
約13時間で修了
推奨：4 weeks of study, 8-10 hours/week
英語
字幕：英語
シラバス - 本コースの学習内容
5時間で修了
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
5時間で修了
4件のビデオ （合計28分）, 8 readings, 4 quizzes
4件のビデオ
About Prof Kevin Hartman3 分
Lesson 1: The Day The Geeks Took Over, Part 16 分
Lesson 1: The Day The Geeks Took Over, Part 210 分
8件の学習用教材
Syllabus10 分
About the Discussion Forums10 分
About the Rubric for Peer Assessment10 分
Glossary10 分
Brand Descriptions10 分
Getting to Know Your Classmates10 分
Module 1 Overview10 分
Module 1 Readings10 分
3の練習問題
Orientation Quiz30 分
Lesson 1 Practice Quiz30 分
Module 1 Quiz30 分
4時間で修了
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4時間で修了
4件のビデオ （合計33分）, 2 readings, 4 quizzes
4件のビデオ
Lesson 2: The Basics Of Web Analytics, Part 212 分
Lesson 3: An Introduction To Web Analytics Tools, Part 16 分
Lesson 3: An Introduction To Web Analytics Tools, Part 27 分
2件の学習用教材
Module 2 Overview10 分
Module 2 Readings10 分
3の練習問題
Lesson 2 Practice Quiz30 分
Lesson 3 Practice Quiz30 分
Module 2 Quiz30 分
4時間で修了
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4時間で修了
4件のビデオ （合計36分）, 2 readings, 4 quizzes
4件のビデオ
Lesson 4: Where It All Begins, Part 29 分
Lesson 5: The Consumer–Brand Relationship, Part 17 分
Lesson 5: The Consumer–Brand Relationship, Part 213 分
2件の学習用教材
Module 3 Overview10 分
Module 3 Readings10 分
3の練習問題
Lesson 4 Practice Quiz30 分
Lesson 5 Practice Quiz30 分
Module 3 Quiz30 分
3時間で修了
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
3時間で修了
4件のビデオ （合計30分）, 2 readings, 4 quizzes
4件のビデオ
Lesson 6: Data, Data, Everywhere, Part 27 分
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15 分
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29 分
2件の学習用教材
Module 4 Overview10 分
Module 4 Readings10 分
3の練習問題
Lesson 6 Practice Quiz30 分
Lesson 7 Practice Quiz30 分
Module 4 Quiz30 分
レビュー
4.5
DIGITAL ANALYTICS FOR MARKETING PROFESSIONALS: MARKETING ANALYTICS IN THEORY からの人気レビュー
NNによりMay 9, 2016
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
DNによりJan 30, 2016
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
VBによりApr 16, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
SCによりFeb 21, 2020
Base content is good\n\nConsider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
ASによりJan 22, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
OAによりFeb 29, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
BMによりOct 9, 2019
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
EBによりFeb 19, 2016
I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !
TDによりSep 10, 2015
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
ABによりOct 27, 2019
excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.
MQによりJan 7, 2019
Some of the case study is a bit long time back, still helpful but maybe it will be more effective to read recent theories and articles and researches. Thank you for this great platform.
AAによりSep 10, 2019
Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.
提供：
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
修士号の取得を目指しましょう
この コース は イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign） の100%オンラインの Master of Business Administration (iMBA) の一部です。
プログラムのすべてで認定されれば、それらのコースが学位学習に加算されます。
デジタルマーケティング専門講座について
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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