Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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DIGITAL MARKETING ANALYTICS IN THEORY からの人気レビュー
really liked the summerized pdf files with concepts and definitions well presented, also the resources og blogs and news made it easier to understand the concepts and the industry behind it
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
I enjoyed learning about the theories behind digital marketing and what all goes into it. I liked how I could see the lessons learned in the class applying to my own life as a consumer.
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
Master strategic marketing concepts and tools to address brand communication in a digital world.