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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
1,725 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

JI

Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

MP

Jul 10, 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

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76 - 100 of 393 Reviews for Marketing Analytics Foundation

By Shahid S

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Jan 16, 2022

This is an amazing course very well structured and explained by Anke Audenaert, Thanks for your help!

By Ian M

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Aug 24, 2022

nice little course. very good value to sit. good base overview of marketing analytics foundations.

By Marigold M

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Jul 19, 2022

Very good course material for someone who is just starting to understand Digital Marketing Analytics

By Osasona O

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Jul 10, 2022

This course impacted a lot of knowledge to me, so engaging and loaded. Thanks, Coursera, thanks Meta

By Kelly W

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Feb 5, 2023

Extremely easy to follow. I learned quite a bit of information that I thought I knew, but didn't.

By Rebecca O

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Sep 23, 2022

High level but with a good amount of detail as well. Current and relevant information as well.

By david f

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Apr 7, 2022

I am very happy for everything I have learned. It has been very instructive. Thank you Coursera.

By Uche A

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Sep 7, 2022

Jjust right!! good foundation, I can't wait for what is to come as I continue on this journey.

By Richard U V

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Jul 27, 2022

This learning is awesome and i cant wait to start another course (data analytics for marketing)

By PRINCE K

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Oct 18, 2023

I want to understand the digital marketing Analytics and to experience lots of valuable topics

By Humphrey O

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Feb 21, 2023

Very deep insights into the amazing world of consumer data, privacy and advertising. Loved it!

By Abhishek A

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Nov 23, 2022

Very simple language, easy to understand. Great foundation course to begin with data analytics

By Courtney C

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Jul 10, 2022

It was great, the user feel was very friendly, and I appreciated the breakdown of the content

By Katherine S O Q

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Mar 28, 2023

I loved it. I learned so much. The teacher is the best. Thank you. I recomend this course.

By nisha b

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Mar 7, 2023

Loved the course. It was very well conducted and gave a good understanding of the basics.

By Tatsumi t

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Apr 27, 2023

Es muy conciso pero a la vez dinamico y completo en cuanto a información y aprendizaje.

By Rodrigo B

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Feb 11, 2024

Ya en el primer curso te pone con una buena noción teórica con una perfecta pedagogía.

By Jenny B

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Mar 24, 2022

Great intro and overview of a lot of information. Looking forward to diving in deeper.

By HUSAIN K

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Jan 11, 2022

This course painted a really great foundation for the courses ahead. Thanks miss. Anke

By Oladayo F

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Mar 24, 2022

The course is very detailed and the lecturer has a very good knowledge of the course.

By Robert T

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Sep 17, 2023

Excellent! Anke did a great job explaining the basics, with well thought out pauses.

By Laura M

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Dec 22, 2021

Very helpful to learn the very basics of Marketing Ananlytics and learn Terminology.

By Stephanie S

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Mar 8, 2022

I really liked this course! Very engaging teacher, I could listen to her all day~

By Muhammad A

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Jul 21, 2022

Awesome course.

I learn a lot of new things during this course.

Highly recommended.

By Dymitr L

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Nov 11, 2022

Great course! I really had fun during learning process while taking this course.