Apr 17, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
Jan 23, 2020
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Jan 15, 2016
Best course ever !! very interesting and eye opening. Although there are no practical knowledge here it is very interesting as an starting point in the world of today and tomorrow. The teacher is fun and engaging and the students community is very active. I really enjoyed doing this!! Thanks Coursera, U. Illinois and teacher!
by Caprice T•
Aug 07, 2015
The course was great but its taking a bit long to get a grade due to the peer assessments. I think I completed this course more than a month ago and I still have not received a grade. Enjoyed it though and I am presently taking the other courses in the specialisation. I am way behind but I like what I have learnt so far
by Rose A•
Jul 17, 2018
This is a good course for those who want to better understand the various ways to gather data/information about their customers. The course notes the questions to ask at various areas of the consumer decision cycle and then the data needed to answer those questions; this course offers potential tools to get that data.
by Aditya V•
May 12, 2020
Kevin Hartman is a very knowledgeable person. He is amongst the best brains in the industry. He has tried to explain the Marketing Analytics in very simple terms and good examples. Being a little old course, lot of changes have already taken place in the industry. But it is a worth pursuing course.
by Diego P•
Feb 11, 2016
Excelente Curso, contiene los conceptos y herramientas del marketing analytics, entiendo bien mejor la influencia de los datos en el Marketing y tengo un nuevo set de historias, conceptos e herramientas para crear, distribuir, promover e seleccionar el precio de los productos y servicios digitales.
by Ricky R•
Aug 27, 2017
Definitely a very interesting course. The instructor made learning the basics of marketing analytics very easy to consume and understand. The pdf book that's in this course also packs a lot of good information that can be used as a reference later through your entire marketing campaign.
by Oriol N A•
Oct 19, 2016
First of all I was surprised because of the teacher, he is from the Google Staff. In Spain is mostly impossible to have a teacher like this even if you pay 15,000 €. In the other hand this course is "simple", you don't have to expend much time on it". It is what it says it is.
by Hristina B•
Dec 10, 2017
Excellent course! Very practical, useful and up to date. Kevin Hartman is an outstanding professional who knows how to "translate" his practical experience into valuable working knowledge and to convey it to the students in the most understandable form. Highly recommended!
by Amir M M L•
Nov 28, 2019
Great Course ! Helped me a lot to understand analytics tools and how to choose the suitable tool for every situation or firm's size , also I gained better knowledge about the CDJ , I hoped there was a hands on project so we can test these tools in real time. Thank You
by Denisa F•
May 06, 2020
This course helps you to understand which data to collect and what analytic tools and techniques to use. It also gives you an overview what kind of information you can get in consumer decision journey. It´s a good starting point for every marketing professional.
by FREDRICK A A O•
Jun 27, 2018
This is a five-star course. It brings out the Marketing Analytics in Theory to be in vogue with the present-day marketing New Media realities. The course is well structured. The notes are handy when offline. Listening to the video lectures enlivens the concept.
by Helen A•
Mar 18, 2018
I enjoyed this course very much. It has helped me get valuable insight in the mind of the marketer and how to achieve marketing goals. I have already started recommending Coursera to several friends and colleagues.
Thank you for all the valuable information.
by Jing L (•
Sep 04, 2018
Good course. I like that they structured each section with 5 key takeaways from the start and a recap at the end. It reinforces the learning. In terms of content, analytics in theory can be a bit dry. Would love to get more hands-on work in other modules. :)
by Pablo B D•
Jan 30, 2017
I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.
May 25, 2020
It is an excellent course which teaches a lot, if you have no experience in digital analytics. I learned which questions I need to ask for different sizes of businesses and got some amazing resources which I will continue to use in my future career.
by Chris E D•
May 13, 2020
This was a very helpful course. It was packed for of concepts and tools. No one could understand marketing and promotion without a grasp of the promise and pitfalls of data. I'm sure I'll come back to revisit my notes many times in the future.
by Basem K M•
Oct 08, 2017
it was very very very useful
I enjoyed studying and research , Kevin have a style in presenting the information make love to search and get more and more . I'm sure that I'll enjoy the next course Marketing Analytics in practice. See you there.
by talha u•
Apr 16, 2020
I think fairly kevin hartman(instructor) has explain very well what was promised before the course. it was better than i was expecting but peer review system is not good.there is a room for making it better otherwise it was good experience..
Aug 28, 2018
Really loved the course and instructor. Had various question about defining matrix for digital marketing and other question. Almost all got answered in most practical way. Thanks to Kevin Hartman and Coursera. Lot of Regards for great work.
by Valerie B•
Nov 26, 2017
A good course doesn't teach you everything, but it makes you discovered what you need to learn upon completing it - this is exactly the case of this course. Great readings, amazing insights and motivation to improve my skills further on!
by Mohamed B•
May 21, 2019
It's really so excited course, and as a mathematical person i just feel like the same environment about knowing how to solve a mathematical problem through given data. I really enjoy it, and wish i can find my practical way to use it :)
by Shashwat A•
Nov 22, 2019
This course helped me a lot in getting insights about Digital Analytics in Marketing perspective. The peer-graded assignments were thought provoking. I got to learn about different perspectives while grading assignments by my peers.
by Ashish M S•
Jan 08, 2019
This course is important for understanding Marketing techniques and from where data can collected that can be used for advertising. We can understand how Different types of tools that can be used for various scales of organization.
by Daniel K•
Nov 17, 2019
A great series of lessons on Marketing Analytics! As the title says it is more about the theory behind than it is about practical implementation, but - being aware of that - it is a great read that really helps staying up to date.
by Thomas G•
Aug 19, 2015
Really good course. Mr Hartman is an excellent instructor, the lectures are well presented and lecture notes are easy to follow. Together with the required reading the course content feels really "complete". Highly recommended.