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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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726 - 750 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Hailemariam K G

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Apr 25, 2019

like it!

By Asad A

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Feb 5, 2023

Awesome

By Joel D B C

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Feb 16, 2021

5 stars

By Khoder K T

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Dec 11, 2020

awesome

By Shriya D

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May 21, 2020

Amazing

By Malika P

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Feb 10, 2020

Best!!!

By Sanaz k

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Jan 16, 2018

perfect

By Tamseel K

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Jun 23, 2016

Awesome

By Victor R

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Aug 27, 2015

Great!!

By Suhaila M A

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Dec 9, 2021

i love

By Anna L P

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Oct 24, 2016

great!

By Ayman A

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Nov 21, 2021

great

By LEONARDO H P

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Jan 24, 2021

Great

By Sachith C J

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Jul 18, 2020

great

By Misbahul A

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Jul 5, 2020

great

By Suchitra K

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May 22, 2020

Great

By MOHD S

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Feb 22, 2020

Right

By Adriano D

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Jul 8, 2019

great

By Daniel C

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Nov 3, 2017

Great

By maher a

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Feb 6, 2016

great

By Nguyá»…n H K K H

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Jan 11, 2024

good

By Debashis H

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Feb 20, 2023

good

By Shaina

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Jul 27, 2022

good

By Poojari P S

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May 13, 2022

good

By DINESH J

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Apr 11, 2022

Good