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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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851 - 875 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Romany G

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Jul 4, 2020

this course opens the gates before me in analytics in digital world. it gave me the interest to measure and collect data to tell a story.

so recommended

By ANISHA S

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May 9, 2020

The course could have been more better , more interactive with more case studies revolving around all topics . All together it was a nice course

By Parth J

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Jun 6, 2020

This course gives a good perspective of current digital tools businesses have at hand, how consumer habits have transformed into digital behavio

By Jonathan F G

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Dec 7, 2020

Great course. I think that putting case studies (companies utilizing such marketing aspects) for each topic would enhance learning experience.

By Ritu P

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Jan 8, 2020

I really enjoyed this course and have learnt a lot of new things that will help me in the future. I look forward to doing more courses.

By Givi M

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Apr 14, 2020

This course was surprisingly interesting and full of good literature. Needs a bit of an update, but other than that, was very helpful.

By Kerry-Ann M K

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May 16, 2021

For my first time being exposed to this subject area I found it very interesting, and the course was presented well by the lecturer.

By homam s

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Aug 22, 2017

Great course , A lot of knowledge can be learned out of it specially when it comes to digital marketing technical tools of analytics

By stuart a

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Sep 18, 2018

covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.

By Pornpun J

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Aug 12, 2019

I like this course. The content here is not all new, but everything was rearranged to make your digital learning life easier.

By PURNIMA M

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Jul 25, 2020

COURSE is good but the grading system is disappointing as there are no enough peers in this group to review my assignment.

By Artem K

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Jul 12, 2020

Great course in general. but in the last lesson, materials often repeat what already has been shown before in the course.

By Vinayan S

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Apr 9, 2018

A very insightful course! A good learning journey! Would have loved to have some case studies as part of the curriculum

By Deelip r D

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Feb 20, 2021

overall the course in nice but a bit difficult to understand in which more concentration and dedication is required

By Changfeng Z

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Dec 16, 2019

The course is great! But it will be great if the marketing tools mentioned in the class will be introduced briefly.

By Sofia R C

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Nov 5, 2018

Super interesting! Really liked the way the course is organised and the lectures are very well explained. Thanks!

By Natasha F

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Mar 8, 2018

Good course but I feel as though a lot of the stats need to be updated, as many of them are around 5 + years old.

By Ahmed S M A

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Feb 27, 2018

The style of Kevin Hartman, Visiting Professor & Head of Analytics at Google is Good and I wish him more success

By Marsha M

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May 18, 2020

Great theory, I thought it was going to be dry because analytics is not my strong part but I really enjoyed it.

By Richa G

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Sep 11, 2016

It was a good course. Concepts like ZMOT and CDJ were the most interesting topics in these course !! Thanks.

By Charlotta T

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Mar 16, 2017

I found the course to be very informative and I learned a lot. The reading was very intense but very good.

By Stephan H

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Sep 15, 2016

Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

By Salvatore C

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Apr 28, 2020

Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

By Roisin C

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Feb 22, 2017

really enjoying the course, good information presented well and access to excellent reading materials

By Suryasree R

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Nov 7, 2016

Great reads, a good course to start with to understand the basics of digital marketing and analytics.