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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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276 - 300 of 5,308 Reviews for Marketing in a Digital World

By Santiago G

Sep 27, 2020

Great course! Wonderful overview with the perfect mix between theory, examples and trends! Awesome professor too! Aric makes an amazing job creating a cool, laid-back atmosphere but combines it with thorough knowledge about Marketing, academic insights and digital trends arising in this new era. Totally recommended!

By querofabien@yahoo.com

Sep 19, 2020

I have completed MOOC at prestigous French Schools such as HEC and Polytechnique....Very interesting as well but sometimes too serious. I was very pleased with the teaching methods of Aric Rindfleisch, who was very friendly, laid back and who made the experience very enjoyable. Great job Aric. Thank you very much.

By Macario P

Dec 6, 2020

This course is prepared in a way to have a good solid base in the new knowledge of digital technology applied to the market. The material has a dedication aimed at all levels of learning and delivering a lot of knowledge about different companies. Thanks to the people for his dedication and search for the material.

By Heather A

Aug 4, 2020

Excellent introduction to basic digital marketing concepts. The videos and readings are short, but full of information and the content presented is well organized. I liked the different case studies to illustrate digital marketing principles and practices in a real world setting, it helps to bring it all to life.

By Siddharth A

Sep 26, 2018

I found this course really useful because it spoke of a lot of trends in marketing, past and present, and showed us how to evaluate them. More importantly, it showed us ways to merge trends with one another to come up with improved strategies. It also serves as a good introduction to the world of digital marketing.

By M I

Oct 17, 2021

For someone like me who had no information about digital marketing and wanted to learn about this field, this course is very helpful. I got to know some main concepts and learn about and from actual cases. The case study system is very beneficial and helpful. overall, the course is a very good start for beginners.

By Hana A E

Feb 12, 2021

This is one of the very few courses I hauled the ideas from while getting the chance to work on the concepts and build a solid understanding. I actually look forward to the course content and assignment preparation because it gives so much insight! I loved it and will be continuing the rest of the specialization!

By Sergio M B

Sep 9, 2020

It is a very complete course, I am dedicated to marketing and this course gives me a new perspective on digital tools and their operation, not only has theoretical aspects, but is focused on many practical aspects of everyday life.

Both the instructor and the subject make the course very enjoyable and interesting.

By Gagan K

May 7, 2020

It was a Wonderful Course. Design, Delivery and Examples were excellent. Videos were very exhaustive and full of energy. The reading material shared was brilliant. One final word: The Professor/Instructor was Excellent in his approach, Communication & Knowledge. It was the Best Online Course I have ever enjoyed.

By Paola B C

Apr 20, 2020

This is really an amazing course. The content is super updated with new topics and helped me a lot to understand how the new digital world impacts the 4Ps of Marketing Mix. I was fist a bit sceptical but the course is very didactic and the teacher domains the subject. I will definetly enjoy another couse. Thanks

By KARTHIK M

May 9, 2020

A very good course given with practical examples so that you will learn more and you won't forget the topics that are thought. very fun learning class I really liked it if you are really interested in marketing then this is the must course to go through you will learn all the basic things that are to be learnt.

By Kunjal C

Mar 19, 2018

This is a highly recommended course for Marketing enthusiasts, the contents of this course will prepare you for the future and long term planning that you are gonna have to undergo plus Eric's way of teaching is worth applause, he is simply amazing in what he teaches.

without a second thought go for this course.

By Catherine D

May 18, 2020

The information was timely and interesting, though I'm a little unsure about the quality of some of the peer reviews and feedback. I like the pace and the content and appreciated the recent updates that were made about COVID19. It impressed me that they take the time and interest to keep the material relevant.

By sanchit b

Nov 6, 2017

This Course is very useful as it is presented in very organised manner .The most interactive thing that any candidate can enroll and learn how the marketing trend is changing from legacy way of marketing to digital Marketing .

The control has been transformed from firms to consumers and how things are changing

By Mary B

Jun 22, 2020

Oh of course!! The Coursera Digital Marketing Specialization is the best I have come across and I say a big thank you to Coursera for the opportunity that made me a part of this amazing journey. I will recommend this specialization to anyone who's looking to make a career in Digital Marketing. It's worth it.

By Ximena

Jul 24, 2017

Es un curso muy completo que aborda de manera puntual los distintos puntos del temario y permite actividades prácticas que permiten asimilar mejor el conocimiento. Los foros y el que los alumnos nos califiquemos entre nosotros ayuda a encontrar puntos de vista que no se nos habrían ocurrido y aprender mejor.

By Suyash C

Nov 12, 2016

The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.

By Ciix N

Aug 21, 2021

I like the way he brings in ideas from the research paper on each concept, it gives a fresher, more improved perspective. The teaching method and slide content are easy to understand as well as help learners link the progress of the course. I was completely absorbed in the course and didn't get bored at all

By Thakur R V

May 4, 2020

best course to learn digital marketing basics and video lectures are best and exercise are best add on so we can get idea about how much we understand and giving lecture based on article which are released by experts helps the most and peer graded assignment are good way to implement the knowledge we gain

By Mukul K

Feb 7, 2018

This course is one of the best available resource in the market in terms of Digital marketing trends. It covers all the unique way that big firms have used to market themselves and set an example for the whole world to follow. A must study course for the one who believes that marketing is their cup of tea.

By Daniel Á T v

Feb 8, 2016

This course is fantastic. The americans are objective, practical and all the things that we are learning have an effective application. Our schools and teachers in Brazil have a lot to learn about how to be pragmatic to focus the energy and time to provide solutions that can improve the life of our people.

By Juliet T

Mar 19, 2021

I've never taken a class on marketing so I found all the information interesting and helpful. The case study assigments were particularly insightful. I enjoyed Prof. Rindfleisch's easy-going presentation style and the content was easily understood. Maybe more current examples and resources could be added.

By Golam M

Jul 7, 2020

It was an excellent experience. Well paced and excellent instruction. Anybody who is new in this sector will get a full picture and older ones will be amazed to learn how things have changed. Our instructor's on point teaching clears the air how we should think and make strategy in this new marketing era.

By Moksha M

Jun 27, 2020

This is hands down, one of the best courses I have taken. The instructor is amazing and the course is structured perfectly to engage the student from start to finish. I am looking forward to completing more courses like these in order to gain my specialization. Thank you so much for this wonderful course.

By Pranjal K P

Nov 30, 2017

Very nice course. Made me familiar with many case studies that happened around the world wrt digital marketing. Through all those case studies I came to know many features of effective digital marketing .Also got a deeper insight into various features of marketing i.e Produc , Promotion, Price & Placement