May 28, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jan 05, 2020
Professor design the online course scientifically, reading articles, watching videos, doing exercises and join in project. We can learn professional knowledge and apply them to practice. I am totally new to marketing and this course explain theories very clearly.
by Aditya V•
May 24, 2020
A truly 5 star course. Aric Rindfleisch is a wonderful teacher and the way he has designed the curriculum is awesome, scientifically designed modules, real life examples, relevant case studies, great learning. One of the best courses in Coursera. Must go for it.
by Amit K S•
May 12, 2020
Dear Sir, I am facing problem to get my certificate even though I have verified my ID also as per the procedure mentioned on the respective page but after having successful verification also it not displaying my certificate.
Please help me to get my certificate.
by Mr S K C•
May 09, 2020
Dear Aric i really want to thank you for your wonderful and understanding lecture. The course was very informative and the way Aric delivered was awesome. And giving consecutive assignments taught me very much about the subject and the topics very well.
by ANISHA S•
May 04, 2020
This course has definitely enlightened the idea about what is Marketing exactly . Proper and good examples with good case studies has helped me a lot to think and give my ideas . Overall the course was fantastic . Thanks to Eric Sir for his efforts .Appreciate!
by SANDEEP R M•
Oct 21, 2019
I am relatively new to the world of marketing. Having seen the reviews and then undertaking the course, I felt it nailed the basics for a novice like me. But yes the course content had potential to be updated going by the dates of the required reading/examples.
by Zach M•
Oct 12, 2015
Excellent introduction into the manner and practical usage that digital marketing is evolving in modern society. Specifically, this course is good at employing a number of different examples both digital and experimental instead of just one long lecture course.
by Catherine G•
Sep 19, 2015
Love it! Class really in-tune with our time. Great teacher. Simple language, clear messages. Straight to the point examples. Easy take-aways that I can actually re-use the next day (vs usually academic and highly complex learnings from other marketing classes).
by PRAVESH S•
Jul 25, 2017
The course was great and provided exposure to a lot of new ideas & concepts and application in the real world.
More importantly, it was the best structured course I have ever had a chance to undergo on Coursera, the material has been extremely well thought out.
by Reynaldo V•
Mar 11, 2016
Very educational course. This was my first MOOC course, and my first actual course on Coursera, and I'm impressed by the quality and programming. I've been in digital marketing for more than a decade, and I still learned important information about this field.
by rohit r•
Jan 26, 2017
Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.
by Marcel W•
Oct 27, 2015
I really loved this course. It was very diversified with different sources and mediums. The course teaches not only the basics and the current situation but also goes beyond and introduces new technologies that will have profounf impact on digital marketing.
by Ravi T•
May 28, 2020
Best course on Digital Marketing. The instructor is easily understandable. Enough examples are given during the course. The exercise and honor assignments are well aligned with the course. Simply recommend it. Go for it!
word of mouth marketing.....done! ;)
by Miltina N•
May 14, 2020
Excellent presentation of the course material, Lectures and the overall course content. Thank you to the team that made marketing in a digital world a rich and informative course for anyone interested in learning about marketing in our modern digital word.
by Nida A•
Aug 15, 2017
As a person with no prior experience, this course has provided me with the necessary tools to be introduced to Digital Marketing. The resources were easy to digest, the instructor has a nice ability to simplify concepts and the material itself is enjoyable.
by Phuong X P•
Oct 12, 2016
A very useful course with so many interesting exercises and real examples about Digital Marketing Mix strategies of various businesses. I feel like I learn even more practical knowledge about marketing here than at school! Thank you ASU and Professor Aric!
by Ashish M S•
Dec 14, 2018
Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.
by Mateo J U•
Nov 21, 2017
Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended
by Georgia D•
May 03, 2020
Loved this course - would thoroughly recommend to anyone. Whether you already have a degree or are a complete novice, it's really informative and provides some great case studies. I really liked the combination of videos, quizes, written submissions etc.
by Anthony T•
Feb 12, 2019
Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.
by Lin A•
Sep 11, 2017
I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!
by Nickie Y•
Aug 29, 2017
Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.
by Carlos A G•
Mar 11, 2019
It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!
by Marcia A d S•
Feb 14, 2017
Great Course! I loved the first module of Marketing in a Digital World. Professor Aric Rindfleisch is excellent. The material and exercises give full comprehension of the subject even for the ones without Marketing background. I would recommend it.
by Karan B•
Aug 22, 2015
It is a course which gives a great head start to someones who wants to make a career in digital marketing. All the points are cohesively and neatly explained and are well substantiated by relevant examples which makes the course easy to comprehend.