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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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2351 - 2375 of 5,308 Reviews for Marketing in a Digital World

By ALAN E Y L

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Sep 9, 2020

Nice Course, complete, dynamic great knowledge of the prof

By supriya a

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Aug 14, 2020

Amazing faculty for teaching and case study based leraning

By Kitso S

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Jul 30, 2020

The course is well organised and taught, enjoyed it a lot.

By Arul J

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Jul 25, 2020

Excellent inputs. Well Delivered. Interesting Assignments

By Veronica P

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Jun 4, 2020

Love this course! Lots of insight to new marketing trends.

By Selene M

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Jun 1, 2020

I really enjoyed. It was really interesting and inspiring.

By Inna H

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May 14, 2020

Amazing information and interesting case-study assignments

By Hamed H

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Jan 6, 2020

great course , I learned a lot of new things , thank you .

By Ei M K

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Dec 15, 2018

Very Interesting course and I am glad to learn new things.

By subaash r

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Dec 13, 2018

Very useful fro Marketing students as well as professional

By Artur M T M

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Nov 7, 2016

Very insightful, I've learned new things and recommend it.

By Adaly R

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Sep 1, 2016

This course is fun! I'm learning a lot about co-creation.

By Himabindu K

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Mar 4, 2016

Is a good course to enter the world of digital marketing.

By Nazir R

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Dec 26, 2015

This course and the instructor was great i really enjoyed!

By Abdulsalam S

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Dec 8, 2022

Great course for understand marketing strategy in Digital

By Matthew

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Nov 1, 2021

Great course, I learn a lot especially on the case study.

By Gloria N

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Sep 28, 2021

I really enjoyed the case studies! Definitely recommended

By Phero V

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Sep 2, 2021

Perfect. Thanks professor for such amazing lecture videos

By Deleted A

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Aug 25, 2021

Excellent clear instruction, and an enjoyable experience!

By Travis F

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Jan 27, 2021

Excellent course with many useful nuggets of information.

By PAUL M

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Nov 18, 2020

Excellent course, well structured, and quite informative.

By vishakha w

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Oct 5, 2020

The course is wonderful to beginners in digital marketing

By ayesha

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Sep 13, 2020

I think this is an extraordinary course I just completed.

By VIPUL Y

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Sep 7, 2020

Very nice course to do in your free time or as an intern.

By ASHLY M

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Sep 1, 2020

The best course so far that I've come across in coursera.