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Marketing Management II に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Marketing Management II の受講者のレビューおよびフィードバック



In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


Sep 09, 2020

I really enjoyed this course. This course offers real insight about marketing mix, consumer behaviour and Market research!!! . I would definitely recommend people to do this course.


Marketing Management II: 26 - 50 / 70 レビュー


Jun 30, 2020

The session was descriptive with examples and very informative


Dec 30, 2019

It gives good knowledge about basics of customer behavior .

by Pierre B

Mar 13, 2017

Great Class. I learned a lot of about marketing management.

by Anish S

Oct 09, 2019

Excellent learning. Prof. Hayden Noel is just fantastic.


Jun 13, 2020

It was nice teaching which helped learning the course

by Joe F

Sep 23, 2019

Very interesting course with relevant course material

by Bambang L

Jul 06, 2020

Superb lectures and I love it. Thanks Professor

by Muhammad S K

Oct 05, 2018

This was the best course of the MBA, period!

by Kevin O

Oct 15, 2018

Excellent! The best Marketing course online

by Wolfgang R .

Feb 08, 2018

Very practical and logical way of teaching

by Emeka J E

Oct 08, 2018

Great course. I will recommend it always.

by Whitney H

Jun 08, 2020

Had its difficulties but i enjoined it..

by Noah M

Sep 16, 2020

Great energy and amazing information!

by Digvijay

Apr 25, 2018

Fantastic course! Fabulous teachers!

by Mahaluckshmi K

Sep 12, 2020

Professor Hayden Noel is the best!

by Sathanand M

Jan 09, 2020

A complete knowledge based study.

by Echo l

Aug 17, 2017

I learnt a lot from this course!

by BAD K

Jun 23, 2020

Nothing to say, Just amazing !

by Mokhidil S

Jun 05, 2020

everything was clear and easy!

by Jenn H

Oct 08, 2019

Professor Noel is fantast


Aug 10, 2020

Thanks Mr Hayden Noel.

by Gokul P

Jul 21, 2020

Lovely course yaar

by David H

Jun 12, 2018

best teacher ever.


Jan 21, 2020


by Helen F

Mar 06, 2020

Excellent Class