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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois at Urbana-Champaign

4.8
stars
1,687 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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226 - 250 of 402 Reviews for Developing a Winning Marketing Strategy

By Lohith D

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Sep 25, 2020

It was good experience

By Timur S

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May 3, 2020

Enjoyed it! Thank you!

By LOGEESWARAN R 1

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Dec 25, 2019

thanks fo the coursera

By SUMIT G

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Oct 18, 2022

Good course to learn

By Anindita P

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May 28, 2021

It was knowledgeable.

By SRIPRIYA.S

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Jun 19, 2020

Superb good well done

By Whitney H

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May 15, 2020

I enjoyed this course

By Kurt L B

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Aug 19, 2023

loving these courses

By Madad H

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Mar 24, 2021

An excellent course!

By Aman S

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Jan 7, 2021

very nice experience

By Nevin J

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Nov 10, 2020

really good coursera

By Fidan I

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May 7, 2020

thanks for everthing

By Dwarika p T

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Apr 15, 2020

amazing experience.

By naing l a

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Jan 29, 2019

Very useful course.

By Sagar P

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Jul 22, 2017

Very Comprehensive.

By Joseph T

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Sep 9, 2022

Great professors!

By Ahmed N

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Apr 5, 2022

Useful information

By Nandini k

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Sep 13, 2021

Great Experience!!

By DISHANI C

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Sep 10, 2021

I LOVE THIS COURSE

By Nabyendu N

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Jul 30, 2020

Amazing experience

By VAIBHAV U S

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Nov 24, 2021

was good to learn

By Vilma B C C

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May 12, 2021

Excelente curso!!

By Khoder K T

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Dec 5, 2020

very good teacher

By Erich W

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Sep 21, 2018

Excellent Course!

By ISMAIL M

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Feb 18, 2023

very nice course