The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.

このコースについて
習得するスキル
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
提供:

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign)
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
修士号の取得を目指しましょう
シラバス - 本コースの学習内容
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.
Online and Video Marketing
In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers.
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
Putting It All Together for Your Digital Plan
In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing.
レビュー
- 5 stars70.57%
- 4 stars20.84%
- 3 stars4.98%
- 2 stars1.90%
- 1 star1.69%
DIGITAL MEDIA AND MARKETING STRATEGIES からの人気レビュー
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.
it was very efficient and effective, everything was clear, and the doctor Mike is very professional and knows how to provide the message in a clear and interesting way
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
デジタルマーケティング専門講座について
Master strategic marketing concepts and tools to address brand communication in a digital world.

よくある質問
いつ講座や課題にアクセスできるようになりますか?
この専門講座をサブスクライブすると何を行うことができるようになりますか?
学資援助はありますか?
さらに質問がある場合は、受講者ヘルプセンターにアクセスしてください。