The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
このコースについて
99,707 最近の表示
受講生の就業成果
33%
コース終了後に新しいキャリアをスタートした
35%
コースが具体的なキャリアアップにつながった
13%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における7の5コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
約19時間で修了
英語
字幕：英語
習得するスキル
Mobile MarketingSocial MediaPlanningDigital Marketing
受講生の就業成果
33%
コース終了後に新しいキャリアをスタートした
35%
コースが具体的なキャリアアップにつながった
13%
昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における7の5コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
約19時間で修了
英語
字幕：英語
提供：
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
修士号の取得を目指しましょう
この コース は イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign） の100%オンラインの Master of Business Administration (iMBA) の一部です。
プログラムのすべてで認定されれば、それらのコースが学位学習に加算されます。
シラバス - 本コースの学習内容
5時間で修了
Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
5時間で修了
9件のビデオ （合計82分）, 9 readings, 2 quizzes
9件のビデオ
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1 分
1-1.2 Know Yourself: Digital Marketing Self-Assessment9 分
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12 分
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9 分
1-1.5 Know Your Message: Digital Content & Communication Channels7 分
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7 分
Interview: Mary McIlrath, SVP & Partner at C+R Research23 分
1-3.1 Big Data in Digital Marketing7 分
9件の学習用教材
Syllabus30 分
About the Discussion Forums10 分
Glossary20 分
Brand Descriptions10 分
About the Rubric for Peer Assessment10 分
Getting to Know Your Classmates10 分
Module 1 Overview20 分
Module 1 Readings1 時間
1-3.2 Extra Resources20 分
2の練習問題
Orientation Quiz10 分
Module 1 Quiz10 分
5時間で修了
Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online videos.
5時間で修了
8件のビデオ （合計59分）, 3 readings, 2 quizzes
8件のビデオ
2-1.2 Online Advertising: Opportunities & Challenges7 分
2-1.3 Online Advertising: Nuts & Bolts5 分
2-1.4 Search Optimization: SEO Strategies6 分
2-1.5 Search Optimization: Essential Steps6 分
2-1.6 Search Optimization: Future Trends3 分
2-1.7 CRM and Marketing Automation8 分
Interviews: AMOBEE Executives19 分
3件の学習用教材
Module 2 Overview20 分
Module 2 Readings1 時間 30 分
Mod 2 Extra Resources30 分
1の練習問題
Module 2 Quiz10 分
3時間で修了
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
3時間で修了
8件のビデオ （合計67分）, 3 readings, 1 quiz
8件のビデオ
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8 分
3-1.3 Online Video Marketing: New Strategies and Other Considerations6 分
3-1.4 Social Media Marketing Strategies Overview5 分
3-1.5 Buzz & Influencer Marketing: Strategies6 分
3-1.6 Buzz & Influencer Marketing: Other Considerations7 分
3-1.7 Buzz & Influencer Marketing: Planning and Executing8 分
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21 分
3件の学習用教材
Module 3 Overview20 分
Module 3 Readings1 時間
Mod 3 Extra Resources30 分
1の練習問題
Module 3 Quiz10 分
5時間で修了
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.
5時間で修了
7件のビデオ （合計65分）, 3 readings, 2 quizzes
7件のビデオ
4-1.2 Measures of Campaign Success: Web Analytics10 分
4-1.3 Measures of Campaign Success: Social Media Metrics8 分
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9 分
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4 分
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10 分
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20 分
3件の学習用教材
Module 4 Overview20 分
Module 4 Readings50 分
Mod 4 Extra Resources1 時間
1の練習問題
Module 4 Quiz10 分
レビュー
4.4
DIGITAL MEDIA AND MARKETING STRATEGIES からの人気レビュー
EDによりSep 30, 2018
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
VCによりNov 22, 2018
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
AGによりMar 14, 2020
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
CUによりJan 21, 2019
Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.
DSによりMar 12, 2017
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
DDによりOct 17, 2019
This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!
TEによりMar 1, 2020
This is my 2nd Course with the University of Illinois at Urbana-Champaign by Mike Yao.\n\nHe is amazingly professional; he knows exactly how to explain.
NAによりDec 19, 2016
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
AJによりDec 16, 2019
Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!
ARによりFeb 27, 2019
I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.
DPによりJan 2, 2020
Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.
MZによりSep 4, 2019
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
JHによりSep 25, 2019
This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.
ABによりAug 20, 2018
I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.
SSによりSep 13, 2017
One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.
MCによりApr 30, 2017
It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners
NSによりAug 15, 2019
Dear Mike Yao,\n\nI have learned so much! I am forever grateful for everything you taught us in this course!!\n\nThank you!\n\nNoor
TTによりSep 6, 2017
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
JMによりDec 18, 2016
This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!
MRによりMay 6, 2019
Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.
デジタルマーケティング専門講座について
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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