The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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DIGITAL MEDIA AND MARKETING STRATEGIES からの人気レビュー
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!
This is my 2nd Course with the University of Illinois at Urbana-Champaign by Mike Yao.\n\nHe is amazingly professional; he knows exactly how to explain.
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!
I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.
Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.
I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.
One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.
It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners
Dear Mike Yao,\n\nI have learned so much! I am forever grateful for everything you taught us in this course!!\n\nThank you!\n\nNoor
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!
Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.