The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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DIGITAL MEDIA AND MARKETING STRATEGIES からの人気レビュー
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
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