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Digital Media and Marketing Strategies に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Media and Marketing Strategies の受講者のレビューおよびフィードバック

4.6
2,818件の評価

コースについて

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

人気のレビュー

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

フィルター:

Digital Media and Marketing Strategies: 326 - 350 / 670 レビュー

by Shaurya s

2020年9月6日

amazing course

by VIGHNESH J

2020年5月6日

Excellent work

by Laura F S

2020年5月4日

Good excercise

by Christopher S

2020年2月14日

Awesome course

by Rajat P

2019年9月9日

Awesome course

by Sunita P

2016年11月8日

Great course!!

by Aamad U Z

2021年9月30日

Great course.

by Simon J A H

2020年11月4日

Great course!

by Keith K D

2020年10月5日

Great course,

by Akhil V

2018年10月11日

Great course!

by PRISCILLA P

2018年1月22日

Great course!

by peresvetov k

2016年8月30日

Great course!

by VAIBHAV C

2020年8月20日

nice course.

by Hamid T H H

2020年6月22日

Amazing !!!!

by Deni S

2020年6月6日

it's so good

by MOHAMED H

2019年3月3日

great course

by Mehrdad k

2019年1月11日

great course

by Marcos D B

2018年1月15日

Good course.

by Andrew Y

2020年9月17日

Good Course

by Abeer a b

2020年6月20日

good course

by Vishal S

2020年4月30日

Insightful.

by Mikhail S

2019年3月28日

very useful

by UTKARSH M

2019年3月4日

Good course

by ahmed f

2017年7月24日

very useful

by Hemant K

2015年11月17日

Nice Course